Airport Hong Kong Show — Team Brief
Confidential — For Internal Use Only
Day 1 (Mon, Sep 14): Bom, Marius, Kevin S., Jacky, Rocky, Victoria, Gabriella, Ilyes, Mike & Komal — 10 people. Day 2 (Tue, Sep 15): Bom, Marius, Jacky, Gabriella, Ilyes, Mike & Komal — 7 people. No GemIQ team Day 3–5. There's no booth to set up — badges collected at registration each morning, then straight to your assigned hall.
This is a 2-day team commitment (Day 1 & Day 2 only — no team on Day 3, 4, or 5). Headcount drops from Day 1 to Day 2. Every rep is assigned one or more halls at AsiaWorld-Expo — visit every exhibitor booth in your hall, systematically.
GemIQ only has people on the floor for Day 1 (Mon, Sep 14) and Day 2 (Tue, Sep 15). There is no GemIQ presence on Day 3, 4, or 5 of this show.
Rocky, Victoria, and Kevin S. only work Day 1 — so on Day 2, Hall 8, Hall 10 (Group 1), and Hall 9 (Group 2) have no rep covering them unless someone from the Day 2 team (Bom, Marius, Jacky, Gabriella, Ilyes, Mike, Komal) picks them up. Confirm with Rocky how Day 2 coverage should be split.
The full exhibitor list per hall — including which are existing GemIQ customers (upsell priority) — is on the tracking sheet. Work your hall systematically; don't skip around.
| Salesperson | Hall(s) | Exhibitors | Attending |
|---|---|---|---|
| Rocky | Hall 8 | 167 | Day 1 only |
| Komal | Hall 3 | 165 | Day 1 & 2 |
| Bom | Hall 11 | 161 | Day 1 & 2 |
| Gabriella | Hall 6 | 149 | Day 1 & 2 |
| Jacky | Hall 7 | 111 | Day 1 & 2 |
| Marius | Hall 5 | 104 | Day 1 & 2 |
| Victoria | Hall 10 (Group 1 of 2) | 87 | Day 1 only |
| Ilyes | Hall 10 (Group 2 of 2) | 87 | Day 1 & 2 |
| Mike | Hall 9 (Group 1 of 2) | 86 | Day 1 & 2 |
| Kevin S. | Hall 9 (Group 2 of 2) | 86 | Day 1 only |
~1,200 exhibitor booths across the venue. Each hall's sheet tab splits exhibitors into "Customers" (existing GemIQ accounts — upsell what they don't own yet) and the rest (new business — profile and pitch). Hall assignments confirmed against the tracking sheet as of Sep 10, 2026 — no reassignment was reflected there yet.
Same hotel and bookings as JGW Hong Kong — Marius, Gabriella & Bom's rooms already span these dates. The rest of the 10-person team is still TBC.
No. 28 Des Voeux Road West, Sheung Wan, Hong Kong SAR · Hotels.com itinerary #73521490091685
No. 28 Des Voeux Road West, Sheung Wan, Central and Western District, Hong Kong · +852-22522929
Marius has his own room; Gabriella & Bom share a room — all three at the ibis Hong Kong Central And Sheung Wan, covering both JGW Hong Kong and this show.
The show itself runs 5 days, but GemIQ only has people on the floor for these 2. No booth to set up — arrive in time for badge collection and a team huddle before doors open.
| Day | Hours | Arrive | GemIQ Team |
|---|---|---|---|
| Day 1 — Mon, Sep 14 | 10:00 AM – 6:00 PM | 9:30 AM | 10 people |
| Day 2 — Tue, Sep 15 | 10:00 AM – 6:00 PM | 9:30 AM | 7 people |
Show hours per the official Jewellery & Gem WORLD Hong Kong (JGW September) show guide for the AsiaWorld-Expo materials halls. The show itself continues through Fri, Sep 18, but GemIQ has no team on Day 3, 4, or 5 — confirm against the Monday board if that changes.
Profile the customer first, then use either the Mini or the smartphone use case. Every exhibitor gets a card scan, interested or not.
GemLightbox Mini Only · No Max This Show
Free gift is always the last option. Use Offers 1 & 2 first to protect AOV. Never lead with the gift.
$50,000/day ÷ reps that day (10 Day 1, 7 Day 2)
Visit every exhibitor in your hall, every day
Every exhibitor, interested or not
Every card feeds the Nov/Dec follow-up campaign
No booth, no display table — everything you carry on you is the pitch. What's visible drives curiosity; what's in the bag comes out only when asked.
Everyone enters on a Visitor Badge — we have no exhibit booth at this show, so there is no exhibitor badge. Register and collect your badge each morning before heading to your assigned hall.
Profile the customer first, then use either the Mini or the smartphone use case. No Max this show — don't talk about big pieces.
Open with this — no product comes out of the bag yet. Walk them through how the GemLightbox Mini works with just their smartphone, one click, studio-quality results.
Carried visibly the whole show. If they're curious, show it right there in the aisle.
Stays in the bag. Only take these out for a full seated demo if the lead specifically asks for one.
Profile the customer first and use either the Mini or the smartphone use case. This is not a Max show — keep the pitch compact and portable, matching what's actually in your bag.
Use offers in sequence — the free gift is always the last option. No cash discount on the Mini this show.
"Order at the show and we ship earlier — buying now secures your unit."
"Show pricing and offers are only available while we're here at AWE."
Gives the buyer confidence to commit on the spot, knowing they're not locked in if it doesn't work out.
Let the buyer split the cost into installments with Klarna — lowers the barrier to saying yes.
"This offer is only live for Day 1 — activate it and lock in your unit today." Creates urgency to close on the spot.
Even when the lead isn't interested in a demo today, collect their business card. This is a critical source of leads for our November and December follow-up campaigns — every card scanned this week is a warm contact for Black Friday and year-end offers.
Lead with photography, not a pitch. Adapt to the customer — the structure stays the same.
Walk around the booth and look at a few of their jewelry pieces.
Point out a piece you find particularly unique and ask if you could take a picture of it using the company's new machine.
Ask if there are any other pieces they would recommend showcasing.
"No worries at all if now's not the right time — can I grab your business card? We're putting together a list for some offers we're running in November and December, and I'd love to keep you posted."
Full GemLightbox Mini script (pricing, objections, FAQs) in Notion →
New-customer talk track, condensed for practice — pricing, down-selling, and offers if the exhibitor is ready to buy. Tap to expand.
Have you seen the GemLightbox Mini before?
Would you like to see something revolutionary? It will only take 30 seconds.
Would you like to see the latest innovation in the jewelry industry?
This is the GemLightbox Mini — the world's first all-in-one AI jewelry photography solution. Captures studio-quality images and video with your smartphone or the GemCam Pro in one click.
Built-in turntable for flat jewelry (rings, watches) plus a necklace stand for dangle jewelry. Magnetic adjustable lighting (yellow for colored stones, sparkle light for diamonds). Glowing turntable — removes all shadows, brings out natural color.
Tonality: this is going to change the world — get excited. The GemCam Pro is the world's first and only camera built for the jewelry industry. One click, no buttons or dials, plugs in via USB-C. Fully adjustable lighting. 100% auto-focus.
Elite Kit Mini: $4,998 all-in (reg. $5,998) — includes shipping + software, no monthly subscription. Saves $1,300+.
Mini Standalone: $1,999 all-in (reg. $2,499). Saves $800+.
If "too expensive" → "I understand, but does the product solve the problems you're facing?" → move to Down-Selling.
"I'd recommend starting with the GemLightbox Mini on its own, without the camera — our software works perfectly with your smartphone, so it's actually the better, more affordable option with the same great results." $1,999.
Offer 1: 50 free GemStudio credits ($400 value).
Offer 2: +50 more credits (100 total, $600 value).
Use this workflow for every single exhibitor you speak to at Airport Hong Kong — interested or not.
Watch the full walkthrough before using the app on the floor.
Bookmark these before the show.
Smartphone-led, Mini carried visibly, GemCam Pro and laptop only if asked. Card scanned every time — interested or not. That's how this show pays off in November and December.