HK March 2026 — Team Brief
Confidential — For Internal Use Only
Everybody on the team needs to know this number. This is what we are aiming for together — and how it breaks down.
We are in the most qualified place in the world to sell to jewelers. These people are literally coming to buy — they want to see new technology, and we have the best product to show them. This is our moment. But showing up isn't enough. Being prepared is how we really get there.
That means reading this brief cover to cover, knowing the script inside out, understanding exactly how many demos you need to do each day, and staying consistent from Day 1 to Day 5. It also means doing the pre-show work — booking meetings, calling your closest customers to come see you, messaging them privately to let them know we have something new, making sure they know about our show-only offers, and following up daily. All of these little things add up and make a massive impact by the end of the show.
Know the brief. Know the script. Know the numbers. Walk in ready to sell on day one.
Book meetings, message your customers, let them know we have something new. Do the work before the show starts.
Support each other on the floor. Tag team when needed. Celebrate every close together.
Energy is contagious. If you're positive, the customer feels it. Keep the vibe high all day.
Don't burn out on day one. Pace yourself. Show up strong every single day of the show.
Every lead from today gets a message tonight. Don't let warm prospects go cold overnight.
Our at-show target is $576,000. We have 8 salespeople and 5 show days. That means each person needs to close $14,400 per day.
The fastest way to hit that number: sell 2 Max Elite Kits a day ($7,999 + $7,999 = $15,998). That's it. Two deals and you're done for the day.
If you can't close two Max Elite Kits, here are other ways to get there:
Every single day, close at least 1 Max Elite Kit and 1 more deal. Do that for 5 days and we hit target as a team. Lead with the Max. Always.
The GemLightbox Max just launched — people are excited. Demo the Max first, always. Down-sell only if needed.
Always start with the GemLightbox Max. It's new, it's impressive, and it's the hero product.
If they can't afford the Max, walk them to the center of the booth and show the Pro.
Last resort — offer the GemSparkle as an entry point if budget is tight.
Three initiatives run in parallel: Exhibitor Access (gift at exhibitor booths), GemIQ Verified (free entry for attendees via flyer insert), and Diamond Status (VIP booth visits). Full playbooks and email flows are in the strategy PDFs.
Objective: Bring exhibitors into the GemIQ ecosystem through GemStudio first; once they're engaged, introduce GemLightbox as the next step.
Only every official exhibitor at the HK show (Priority Grand Hall). Positioned as exclusive — not for general visitors.
Premium Exhibitor Access Card with unique verification code, QR to picupmedia.com/exhibitor-access, and a short one-sentence instruction insert.
“Hello, I'm from GemIQ. We have a special gift for exhibitors this year.” “It's not for general visitors — it's a private access pass for industry members.” Hand the box, stop talking, let curiosity do the work. “Hope you have a successful show!” Walk away.
Receive gift → Scan QR → Enter code on landing page → Account created + 50 GemStudio credits loaded → Automated email sequence begins. Marketing nurtures them; if they use credits heavily, sales triggers the hardware (GemLightbox) conversation. Post-show emails reinforce Exhibitor Access and introduce Max.
Engage high-value exhibitors who may not visit our booth. Gold Access Pass at their booth → QR scan → GemHub + 50 GemStudio credits. Contact in CRM, nurture, then introduce hardware.
Flow: Booth visit → QR → Registration → CRM → Nurture
Introduce show attendees via flyer booklet insert. QR scan → free GemIQ Verified sign-up → GemHub + 20 GemStudio credits. Contact in CRM, first exposure to ecosystem, eligible for nurture.
Flow: Booklet insert → QR → Registration → CRM → Nurture
Re-engage existing Diamond Status members. Pre-show invite → they visit booth with physical or virtual Diamond Status card → exclusive booth-only offer, in-person experience of new products, upsell opportunity.
Flow: Invitation → Booth visit → Card verification → Exclusive offer
All prices include shipping, no credit card fees, no monthly subscription. Savings are real and immediate.
Everyone has a role. Know your teammates, know what languages they speak, and support each other on the floor.
There will be a camera crew at the show and we will be pulling people into testimonials and case studies. How we present ourselves is part of the GemIQ brand.
The goal is simple: when someone walks past — or when a camera turns on — the entire team looks sharp, confident, and on-brand.
Right next to the main entrance. It took us many years to earn this position. Make it count.
Located right next to the main entrance — maximum foot traffic and first impressions.
This is the best booth in the entire trade show. We earned it. Now let's make the most of it.
Booth layout overview — enclosure, down-sell Pro tables, and Max Elite Kit stations.
Enclosure & Drink Station: The top right-hand corner is our enclosure. All stock lives there and only Vicky will take stock out from this area. We will also set up a drink station inside so you don't need to keep bending under tables or zipping and unzipping bags. If we find this doesn't work, we can always change back, but this is the plan for now.
Down-Sell Pro Tables: You'll see two new tour tables in the middle of the booth with two Pro units. These are for down-sell demos — if you need to down-sell, bring the customer into the booth and show the Pro there. They're placed centrally so everyone can easily reach them.
Max Elite Kit Stations & Back Wall: Every other station on the floor is a Max Elite Kit. At the very back of the booth there is one Mini and one Gem UV unit — these are not to be operated by anybody other than William.
Each Max Elite Kit station is set up identically for a consistent, professional demo experience. This is the exact setup at every station.
Every station: Monitor + GemLightbox Max + GemCam Pro + Flyers — Powered by GemIQ
Update From Bangkok
Based on feedback from Bangkok, we found that the Eclipse takes up too much table space at each station. For HK, use the mannequin instead of the Eclipse at every station. This keeps the demo area clean and gives you more room to work with customers.
Consistency is what separates good shows from great ones. Follow this schedule every day.
| Time | Activity |
|---|---|
| 8:30 AM15 min |
Station Prep Put away personal belongings. Ensure station is ready for demos — cards & flyers stocked, products clean, jewelry clean, GemHub ready. |
| 8:45 AM15 min |
Team Huddle Recap of the day before, announcements regarding the day ahead, stock situation, strategy changes. |
| 9:00 AM30 min |
Role Play Demos Practice your demos with a partner. Run through the full script. Get feedback. Sharpen up. |
| 9:30 AM30 min – 1 hr |
Flyer Run Begins + Role Plays Continue Some team members distribute flyers near the entrance. Others continue practicing. |
| 10:00 AM – 10:30 AM — SHOW STARTS | |
| 6:30 PM — SHOW ENDS | |
| 6:30 PM15 min |
Follow-Up & Numbers Send follow-up messages to demos done that day. Update numbers. Fill out daily challenges and feedback. |
| 6:45 PM15 min |
Final Debrief Quick team debrief. Leave the exhibition by 7:00 PM. Rest up for tomorrow. |
Hi! 🙂
We're helping exhibitors photograph their larger jewelry sets so they can better promote their pieces. I only have time to capture one or two pieces right now, as I'm heading to another exhibitor shortly. Would you like to pick your most exquisite piece and we'll shoot it now?
(Point to a standout jewelry set and show a 360° video on your phone or iPad.)
This was captured with [Exhibitor Name]. We can also showcase your content to jewelers visiting our booth and send the photos and videos back to you for use with your customers.
Remember: stay on the straight line. You maintain a doctor-patient relationship. Be a figure of authority, sharp as a tack, and enthusiastic as hell.
Key: Speak to everybody. Open body language is very important during openers.
Pick your battles. Use these questions to identify pain points for closing.
This is the GemLightbox Max — the world's first all-in-one AI jewelry photography solution. It captures studio-quality images and videos with your smartphone or the GemCam Pro. It's the only machine that can shoot both small pieces and full jewelry sets on a mannequin.
Show: Two built-in turntables (top for hanging, bottom for flat). Magnetic lighting — yellow for colored stones, sparkle for diamonds. Glowing turntable (decade of R&D, only one in the world). Rotating sparkle light (12 LEDs).
Compared with the Pro, the Max is 2.5x larger and includes a glowing turntable and rotating sparkle light. The lid opens fully, giving you plenty of room.
We took a decade of feedback from jewelers and put it all into the Max — everything you've ever asked for in one powerful machine.
The GemCam Pro is the world's first and only camera built specifically for the jewelry industry. It captures jewelry and gemstones perfectly in just ONE CLICK.
Goal: Show that we are the only camera in the world that can achieve 100% clarity.
In just ONE CLICK, you can transform everything we've just shot into a beautiful, on-brand collection that is ready to share instantly with your customers.
GemStudio: Create model and lifestyle images with all your jewelry by purchasing credits — far more affordable than hiring a model or professional photographer.
Start with Gun 1. Only move to the next gun if the customer resists. Never skip straight to discounts.
Elite Kit: "Today you can secure the GemLightbox Max Elite Kit for $7,999 all-in, compared to the normal $10,062 + $300 shipping + ~$250 CC fee. You're saving more than $2,500 here at the show already."
Standalone: "$5,499 all-in vs. $6,527 + $300 shipping + ~$170 CC fee. Saving nearly $1,500."
"Last thing I can do is give you Diamond Status at GemIQ, which normally requires a minimum spend of $20,000 to qualify. You'll receive instantly 50 free GemStudio credits (valued at $300) along with future ongoing membership perks and benefits."
"Let me see what I can do for you. If I'm able to secure a $500 discount, would you be ready to move forward?"
Check with manager. Close: Elite Kit at $7,499 / Standalone at $4,999.
Elite Kit: "$6,499 all-in vs. normal $8,224 + $300 shipping + ~$200 CC fee. Saving more than $2,200."
Standalone: "$3,697 all-in vs. normal + $300 shipping + ~$110 CC fee. Saving more than $400."
Same Diamond Status offer — 50 free GemStudio credits ($300 value) + ongoing membership perks. Normally requires $20,000 minimum spend.
Same approach — check with manager first.
Close: Elite Kit at $5,999 / Standalone at $3,197.
GemCam Pro show price: $3,499 (add-on). GemSparkle show price: $449. There is no gun for GemSparkle — use it as a last-resort entry point only; no closing sequence.
Use these responses when prospects raise concerns. Stay confident and bring the conversation back to results and fit.
The GemLightbox may seem a little out of your budget as it is a premium product. That said, it comes with consistent results every time. If you've tried using cheaper solutions, you will know that 100% of the time you get EXACTLY what you pay for.
It may seem a little above your budget right now. However, the benefits far outweigh the cost. The one time your images and videos make you a sale, you would have made your money back already.
The cost of not having a proper photography solution is far greater than the investment you make purchasing the GemLightbox today.
Price aside, do the results work for you?
If you don't mind me asking, what is your budget? → recommend a product and package within the budget.
Are you unsure about the cost, or how it can work for your business, or the results? What in particular are you unsure about?
Is your partner with you right now? I would be more than happy to speak with your partner as well if it helps.
Unlike other lightboxes on the market, the GemLightbox is specifically made for jewelry photography. Other solutions on the market are more general purpose and not necessarily suited for jewelry photography.
The GemLightbox only has one price. It is a 100% working solution, and we don't believe in discounting a working solution.
How are you currently taking images and videos of your jewelry? More and more jewelers are looking for a solution that is both quick and cost efficient when photographing their jewelry.
Wouldn't it be great if anyone in your office could take beautiful jewelry images at any time of the day? The images and videos captured can be directly uploaded online, onto social media, and sent to customers from your smartphone.
Wouldn't it be nice to do your jewelry photography at any time of the day? The GemLightbox has a lighting option called Daylight which mimics the effects of photographing jewelry and gemstones under natural sunlight.
The return policy is 30 days if the product is unopened, and we don't offer returns after the product is opened. We do have a 24-hour, 5-days-a-week support team to ensure you successfully use our product.
To make sure everything goes smoothly, I'd be happy to schedule a session to help you unbox and set up the product as soon as it arrives so we can ensure it works perfectly for your needs.
If the product is faulty, it comes with a 2-year warranty, which includes a free replacement during that period.
Special offers for our existing customers. Offers cannot be stacked — except if they trade in both GemCam & GemLightbox ($1,000 off).
Existing GemLightbox Pro owners can trade in their Pro toward a GemLightbox Max.
Existing GemCam owners can trade in toward the new GemCam Pro.
Existing customers can get the GemLightbox Max at the Diamond Status price.
Trade in both GemCam AND GemLightbox together for maximum savings.
Jewelry Intelligence is a smart technology that we have developed in-house which automatically focuses on the entire piece of jewelry to create the sharpest images and videos. Let me show you how.
Every GemLightbox product comes with a 2-year replacement warranty. If anything goes wrong with your machine within those two years, we replace it — simple as that. The warranty does not cover normal wear and tear or intentional damage.
If your machine happens to break in the third year, we'll replace it at 50% of the original cost. So you're covered well beyond the standard warranty period.
Full warranty details: support.picupmedia.com/warranty-policy →
This is your toolkit for daily follow-ups — shareable links and ready-to-send WhatsApp messages you can copy, personalize, and send to customers.
Official show site, task board, and our pre-scraped exhibitor database.
Share these with customers during demos or in follow-ups. Each link opens a live collection they can browse instantly.
Copy-paste friendly messages for follow-ups. Add the customer's name (XXXX) and send.
Good morning XXXX, by the way I thought you'd be interested in also seeing how the Max works with capturing gemstones since I had a few gemstone dealers come by yesterday after you left.
Good morning XXXX, just thought to quickly send our product sheet as well since another jeweler asked for a copy via WhatsApp after the demo. 🙂
Good morning XXXX, I just received an update that we have very limited stock available. Would you like me to hold one for you, since you seemed very interested yesterday?
Hi XXXX, good morning 🙂 just letting you know I managed to secure a special gift for you when you come back to confirm your order later. Looking forward to speaking soon.
Work as a team. Stay positive. Stay consistent. Consistency over intensity.
Booth 5 FCO2 — HK March 2026