IJF Sydney August 2026 — Team Brief
Confidential — For Internal Use Only
Rocky & Bom — full sales team on the floor for all 3 show days. Setup date is Friday, Aug 21 — exact time TBC, check the Monday board.
2-person team, 1 room, 5 nights.
382/384 Pitt St, Sydney, NSW 2000, Australia · +61-2-92820000
Only 1 room is booked for the 2-person team (Rocky & Bom).
Core sales team for IJF Sydney, Booth C11.
How we present ourselves is part of the GemIQ brand — every show, every booth.
When someone walks past, the entire team looks sharp, confident, and on-brand.
Booth C11 sits near the Nationwide section and the venue cafe, close to the main entry. Reference photo below shows GemLightbox's booth build from a prior show — banners, GemCam Pro demo table, and Picup Media branding.
IJF Sydney hall floorplan — Booth C11 marked. Source: Monday board.
GemLightbox booth build reference photo (prior show). Source: Monday board.
One set-up day, three show days. Arrive by 8:30 AM every show day.
| Day | Hours | Arrive |
|---|---|---|
| Set-up — Fri, Aug 21 | — | TBC |
| Day 1 — Sat, Aug 22 | 10:00 AM – 6:00 PM | 8:30 AM |
| Day 2 — Sun, Aug 23 | 10:00 AM – 6:00 PM | 8:30 AM |
| Day 3 — Mon, Aug 24 | 10:00 AM – 3:00 PM | 8:30 AM |
Lead with the Max Elite Kit. Down-sell to the GemLightbox Mini only when you have to. Every demo counts.
Ladder A · Max Elite Kit · Max Standalone · GemLightbox Mini
Discount is always the last option. Use Offers 1 & 2 first to protect AOV. Never lead with the discount.
Daily revenue target per rep
Sustained pace per rep
Each rep, each day
Post-show pipeline target
Stay on pace. If traffic slows, go on an exhibitor run — don't wait for customers to come to you.
If you're behind on 3–4 demos per hour, walk the floor. Pitch the GemIQ products. Bring people back to Booth C11.
One way to do the Exhibitor Run is to do repetitions of 5s and have a 5min break, and go at it again. If you do this 5 times in the day you will end up seeing 25 exhibitors easily.
You're responsible for hitting 3–4 demos per hour.
Stay at your station and talk to everyone walking past — they're here to see new things and buy new equipment. Run group demos to capitalise on traffic. A group demo means more demos in the same time it takes to do one.
Always demo the Max Elite Kit first — it's the hero product. Down-sell to the GemLightbox Mini only when budget is a real constraint.
The lead product. Full professional setup. Always demo this first.
Max Standalone — for buyers who want the Max without the full kit. Strong mid-tier close.
Down-sell only when budget is a real constraint.
Each quota is per rep, per day, if selling that product alone — e.g. a rep hits their daily target from GemLightbox Mini sales by itself with that many closes. These aren't additive — a rep can mix products to reach the same target.
Per rep, per day — hits the $8,333 target.
Per rep, per day — hits the $8,333 target.
Always demo the Max Elite Kit first. It's the high-ticket item and the hero product. Down-sell to the GemLightbox Mini only when budget is a real constraint.
Use offers in sequence — discount or free gift is always the last option.
"Buy at the show and we ship earlier — we're low on stock / out of stock, so buying now secures your unit."
"Show pricing and sales offers are only available until the end of the show. After we pack up, it goes back to full price."
Gives the buyer confidence to commit on the floor, knowing they're not locked in if it doesn't work out.
No retro was logged for IJF Sydney in 2025 — no specific problem/fix pairs to carry forward yet.
No 2025 retro was logged for IJF Sydney on the Monday board, so there are no confirmed lessons-learned to list here yet. Log a retro after this show so 2027's brief can carry forward real improvements.
Add your jewellers to the Google Sheet and track their status. Invite them before the show using the message template below.
Replace the bracketed fields with the relevant details.
Hey [Name], [Your Name] from GemLightbox 🙂 I kept your details from the previous show - will you be there this year? Would love to catch up. We're exhibiting at IJF Sydney (Booth C11). We've just launched our latest innovation, and I'd love to show you what it can do. Hope to see you soon, [Your Name]
Message every exhibitor assigned to you before the show, then visit them on the floor during the show. Target: bring ~5 exhibitors per salesperson and invite 5 visitors to the show.
When the floor goes quiet, the Exhibitor Run is how you keep your demo count on track. Hit existing customers first — they buy quicker.
Replace the bracketed fields with the relevant details.
Hey [Name], [Your Name] from GemLightbox here 🙂 Saw you're exhibiting this year — I'll swing by your booth. Feel free to drop by ours too at Booth C11. We've just launched our latest innovation, and I think you'll love it as it can help you drive more sales. See you soon, and good luck at the show!
Every demo, every close, every hour follows this pattern.
Open every conversation with the Max Elite Kit. Down-sell to the GemLightbox Mini only when budget is a real constraint.
Stay on pace across all 3 show days. If you're falling behind, go on an Exhibitor Run to bring people back to the booth.
Offer 1 (50 credits) → Offer 2 (stacked, 100 credits) → Offer 3 ($500 discount). Discount is always the last option to protect AOV.
Buy at the show and we ship earlier — we're low on stock / out of stock, so buying now secures your unit.
Show pricing and sales offers are only available until the end of the show. After we pack up, it goes back to full price.
Gives the buyer confidence to commit on the floor, knowing they're not locked in if it doesn't work out.
Read both scripts before arriving at the booth. Know them cold.
Lead product demo script. Use for all Ladder A conversations. Open in Notion →
Down-sell script. Use when budget is the constraint. Open in Notion →
When traffic slows — go to the exhibitors. Open the Exhibitor Run Script in Notion →
Follow the script. Adapt to the customer. The structure stays the same.
"Hi [name], I'm [Sales Name] from GemIQ. We're the official partners here at IJF Sydney, and we're promoting exhibitors by capturing and sharing some of the standout pieces from the show, especially big jewellery sets."
"This one was captured with [Exhibitor Name]. We'd love to photograph one or two of your pieces too. Could you pick one or two of your most exquisite pieces and bring them over to our booth? We'll send you the pictures and videos straight after, and we'll give you a free gift at our booth 🙂"
"It's a GemLoupe, valued at $449 — a clip-on for your smartphone that lets you capture social-media-ready jewellery videos and sparkle shots. We'll give you the gift after we help you photograph your jewellery and send the results back to you via WhatsApp 🙂"
Use this workflow for lead capture at IJF Sydney — at the booth and during exhibitor runs.
Watch the full walkthrough before using the app on the floor.
Physical stock is being shipped for this show. All stock must be confirmed before departure.
Physical stock is being shipped to Sydney. Confirm all stock quantities are packed and dispatched before departure. Do not assume stock will be available on arrival without confirmation.
No exhibitor-specific promotion has been logged for IJF Sydney yet. Check the Monday board closer to the show for updates.
Bookmark these before the show.
3–4 demos per hour. Lead with the Max. Offer ladder before discount. Every lead in HubSpot. Follow up within 24 hours. Confirm stock before departure.
From the GemIQ Tradeshow Checklist (Notion). Each rep checks off what they've personally packed.
| Item | Rocky | Bom | Notes |
|---|---|---|---|
| Products and Demo Equipment | |||
| GemLightbox Max and accessories | |||
| GemLightbox Mini and accessories | |||
| GemCam Pro and accessories | |||
| GemSparkle and accessories | |||
| Confirm all products are working before packing | |||
| Business cards | |||
| Jewelry and Gemstones | |||
| Every jewelry set (1 each) | |||
| Ring | |||
| Earrings | |||
| Pendant | |||
| Watch | |||
| Loose diamond | |||
| Loose colored gemstone | |||
| Large necklace set | |||
| Jewelry trays | |||
| Microfiber cleaning cloth | |||
| Technology and Power | |||
| Laptop and charger | |||
| Phone chargers | |||
| Mini Power Banks | |||
| International travel adapters | |||
| Required USB and USB-C cables | |||
| Mobile hotspot, if required | |||
| USB stick | |||
| Recording mics | |||
| Speaker | |||
| General Supplies and Tools | |||
| Wet wipes | |||
| Pens | |||
| Permanent markers | |||
| Notebook | |||
| Sticky notes | |||
| Stapler and staples | |||
| Paper clips | |||
| Safety Scissors | |||
| Pencil case for stationery | |||
| Mints | |||
| Tissues | |||
| Hand sanitizer | |||
| Envelope for cash | |||
| Rubber bands | |||
| Duct tape | |||
| Double sided tape | |||
| Strong adhesive tape | |||
| Label printer with sufficient labels for flyers | |||
Checkboxes and notes save to this browser only (localStorage) — not synced to Monday, Notion, or across devices.
From the GemIQ Monday board template. Assign each task to a rep, and every rep can tick off what they’ve completed.
| Task | Assigned To | Rocky | Bom | Notes |
|---|---|---|---|---|
| Deliveries to Sydney | ||||
| 3 x backwall velcro banners | ||||
| 5 x table skirts | ||||
| Flyers | ||||
| Exhibitors cards | ||||
| Stock | ||||
| Buy in Sydney | ||||
| TV stand | ||||
| TV | ||||
| 20m worth of extension cables | ||||
| Steamer | ||||
| Duct Tape | ||||
| Dolly | ||||
| Screwdriver set & wrench set for TV stand | ||||
| Cling wrap | ||||
| Electric drill | ||||
| Bring from Bangkok | ||||
| 1 x Max Elite Kit | ||||
| 1 x GemSparkle Demo Unit | ||||
| 1 x jewelry set | ||||
| 1 x full set of trade show checklist items | ||||
| 1 x Speaker | ||||
| Industrial cling wrap | ||||
| Bring from Hong Kong | ||||
| 2 x GemLightbox Mini | ||||
| 2 x Battery Pack for Mini | ||||
| 1 x Rocky GemLightbox Max Elite Kit | ||||
| 1 x Rocky Business cards | ||||
| 3 x jewelry set (for 2 x Mini and 1 x Max) | ||||
| 50m fluffy Velcro from Taobao | ||||
| 1 x label printer | ||||
| 1 x GemSparkle Demo Unit | ||||
| 1 x company iPhone | ||||
| 1 x full set of trade show checklist items | ||||
| 1 x Mac to TV HDMI | ||||
| 1 x USB | ||||
| Station Checklist | ||||
| Tablecloth steamed and straightened if required | ||||
| Setup big jewelry set necklace collection | ||||
| Test all demo units are working and connecting via USB-C | ||||
| Setup Demo units and put box under station | ||||
| Attach magnetic lights (yellow + sparkle) to all Max units and test | ||||
| Verify rotating sparkle lights work on all Max units | ||||
| Ensure all stations have identical setup: Max, GemCam Pro, flyers | ||||
| GLB Max lid open with 12 LED lights spinning | ||||
| Place jewelry on mannequins at each station | ||||
| Jewelry box set up with correct accessories: 1x Yellow Light, 1x White Light, ring, earring, necklace, gemstone, earring holder, phone stand, Mannequin | ||||
| Jewelry placed in jewelry boxes at each station | ||||
| GemLightbox accessories placed in jewelry boxes | ||||
| Place business cards and flyers on the table | ||||
| Earring holder with earring attached ready to showcase | ||||
| Necklace holder with necklace attached and hung inside GLB | ||||
| Wipe down all company equipment | ||||
| Take photo of finalized booth setup and send to group chat | ||||
| Hide Mac dock and remove all icons except GemHub | ||||
| Turn off auto screen saver mode | ||||
| Make sure trade show GemHub account is clean and shared with everyone | ||||
| Download GemHub app on each computer | ||||
| Upgrade all staff accounts to Pro Plan | ||||
| Jewelry and gemstone catalogue ready for demos | ||||
| Jewelry catalog opened on Safari to showcase catalog feature | ||||
| Set mice/trackpad speeds to highest speed | ||||
| Put booth sticker labels on flyers (at least 50) | ||||
| Booth Setup Checklist | ||||
| Check to see if flyers & print deliveries arrived | ||||
| Check to see if there is a better empty location we can move to | ||||
| Ensure all booth items are delivered (chairs, cabinets, electricity, lights, bins) | ||||
| Check if electricity or power socket is working | ||||
| Confirm WiFi/hotspot setup is working at the booth | ||||
| Organise booth furniture as per booth layout | ||||
| Setup back wall banner | ||||
| Put on & tape down table skirts & iron | ||||
| Count stock to ensure nothing is missing once delivered and write down stock in google sheet stock list, including demo units | ||||
| Set up TV & TV stand with product videos / demo reels | ||||
| Setup electricity cables and tape down | ||||
| Iron or steam banners and table covers to make sure they are straight | ||||
| All cables placed through grommet and hidden under the carpet | ||||
| Assign designated water, food, stock and bag area and inform team via WhatsApp Group Chat (copy) | ||||
| Speak with partners on setup day | ||||
| Make sure video from usb is playing on TV | ||||
| Assign charging stations for phones | ||||
| Put speakers permanently on charge and company playlist set up and playing so we know it's working | ||||
| Charge all GemSparkles | ||||
| Ensure Pro Eclipse is accessible for team to share during demos | ||||
| Test if coupon codes are working properly on Shopify | ||||
| Setup GemLightbox equipment and make sure everything is working properly, including the camera and software | ||||
| Make sure GemIQ app is up to date on smartphone and desktop | ||||
| Wipe down all GemLightbox equipment & make sure monitors, keyboards, laptops, TVs are wiped down | ||||
| Pre-Show | ||||
| Book accommodation & flights for all team members | ||||
| Prepare WhatsApp follow-up message snippets (post-demo, post-sale, lead nurture) | ||||
| Create Google stock sheet | ||||
| Confirm all exhibitor badges are ready for the full team | ||||
| Run team through show presentation, targets and strategy | ||||
| Send team brief for all team members on WhatsApp (Steve) | ||||
| Create checkout page and verify all links are working | ||||
| Train team on checkout process, stock pick up process | ||||
| Assign team members to specific stations | ||||
| Run full role play practice sessions before show | ||||
| Take out tradeshow team from inbound rotation | ||||
| Prepare change for cash payments to give clients | ||||
| Prepare GemHub collections for demos — ensure catalog is polished and ready to showcase | ||||
| Clear stickers to label Bluetooth number | ||||
| Book dinner reservations | ||||
| Plan items we need to take for next show | ||||
| Post-Show | ||||
| Follow up with leads and import deals into hubspot | ||||
| Fill out 2026 trade show monday board with relevant info | ||||
| Booth pack-up | ||||
| Stock and accessories count and record it | ||||
| Evaluate ROI | ||||
| Finalise show retro | ||||
| Follow up and thank partners | ||||
| Deliver items back to warehouse | ||||
| Send marketing team all content captured | ||||
| Rebook show for next year to secure better location | ||||
| Wall banners folded and repackaged | ||||
| Tablecloths folded and repackaged | ||||
| Demo units repackaged | ||||
| Electricity cables unplugged and packed | ||||
| Exhibition recap video | ||||
| Write down and record items in luggage case and storage | ||||
| Get Vehicle pass for stock delivery | ||||
| End of Day Checklist (Daily) | ||||
| Put iPads and keyboards on charge | ||||
| Call with management to update results (daily) | ||||
| Collect forecast from every team member | ||||
| Demo units packed and stored away | ||||
| Retro sheet updated | ||||
| iMacs/computers logged out for security | ||||
| Stocktake (Vicky) | ||||
| Cash payments collected from staff and reconciled (Vicky) | ||||
| End of day debrief | ||||
| Speakers on charge | ||||
| Clean GemHub app gallery | ||||
| GemLoupe/GemSparkle on charge | ||||
| Rubbish, perishable foods and water bottles cleared out of booth | ||||
| Tables empty except for flyers and business cards | ||||
| Curtains hung up properly | ||||
| Meeting time set for next day | ||||
| Start of Day Checklist (Daily) | ||||
| Team huddle and brief | ||||
| Assign Exhibitor run responsibilities and targets | ||||
| Assign flyer run teams and rotation schedule | ||||
| Record sales roleplay in the morning | ||||
| Go through station checklist | ||||
| Everyone has a GemSparkle on them | ||||
| Station wiped down | ||||
| Clean jewelry | ||||
| Drinks, food, bags placed underneath station and hidden | ||||
| Send out daily follow-up message system for demos done each day | ||||
| Everyone has pens and business cards | ||||
| Flyers set up with business cards stapled | ||||
| Set lunch break rotations | ||||
| iPads wiped down and internet connected | ||||
| During Show Operations (Daily) | ||||
| Emergency call if running behind numbers (daily) | ||||
| Ensure all stations have proper accessories and jewelry | ||||
| Flyer run if booth is not busy | ||||
| Record customer testimonials | ||||
| Capture photos and videos of booth while busy | ||||
| Make sure group demos are being conducted | ||||
| Collect business cards based on target set | ||||
| Make sure everyone has a pen on them | ||||
| Ensure TV and speakers are playing | ||||
| Keep booth clean and organized | ||||
| Monitor booth traffic | ||||
| Make sure everyone stays at their own booth | ||||
Assignments, checkboxes, and notes save to this browser only (localStorage) — not synced to Monday or across devices.