IJO July Show 2026 — Team Brief
Confidential — For Internal Use Only
Entire home/apt hosted by Mark. Check in Friday, check out Thursday.
222 S Spring St, Louisville, KY 40206, USA · Entire home hosted by Mark
Marius handles setup. Equipment comes via NPA Pawn Expo.
Three days in Louisville. Day 3 is a short half-day — push hard on Days 1 and 2.
| Day | Hours & Notes | Arrive at Booth |
|---|---|---|
| Setup — Sat, Jul 25 | Setup from 10:00 AM | 10:00 AM |
| Day 1 — Sun, Jul 26 | 12:00 PM – 7:00 PM | 10:30 AM |
| Day 2 — Mon, Jul 27 | 9:30 AM – 6:00 PM | 8:00 AM |
| Day 3 — Tue, Jul 28 | 9:30 AM – 2:00 PM · Half-day — close open deals | 8:00 AM |
Stay on pace. If traffic slows, go on an exhibitor run — don't wait for customers to come to you.
If you're behind on 3–4 demos per hour, walk the floor. Pitch the GemIQ products. Bring people back to the booth.
You're responsible for hitting 3–4 demos per hour.
Always demo the Max Elite Kit first — it's the hero product. Down-sell to the GemLightbox only when budget is a real constraint.
The lead product. Full professional setup. Always demo this first.
For buyers who want the Max without the full kit. Strong mid-tier close.
Down-sell only when budget is a real constraint.
Use offers in sequence — discount or free gift is always the last option.
"Buy at the show and we ship earlier — we're low on stock / out of stock, so buying now secures your unit."
"Show pricing and sales offers are only available until the end of the show. After we pack up, it goes back to full price."
Gives the buyer confidence to commit on the floor, knowing they're not locked in if it doesn't work out.
Read the Terms — Everyone Must Know These →Spread the cost — buyers can split the purchase into instalments with Klarna.
No retro was documented from the 2025 IJO show. This year, capture every day's learnings in the Daily Retro.
No retro was logged after the 2025 IJO show. Fill in the Daily Retro → during and after the show so we have a record to build from for 2027.
Add your jewellers to the Google Sheet and track their status. Invite them before the show using the message template below.
Replace the bracketed fields with the relevant details.
Hey [Name], [Your Name] from GemLightbox 🙂 I kept your details from the previous show - will you be there this year? Would love to catch up. We're exhibiting at the IJO July Show. We've just launched our latest innovation, and I'd love to show you what it can do. Hope to see you soon, [Your Name]
Jacky (AE) leads exhibitor outreach. Message every exhibitor before the show, visit them on the floor, and bring them to the booth.
Replace the bracketed fields with the relevant details.
Hey [Name], [Your Name] from GemLightbox here 🙂 Saw you're exhibiting this year — I'll swing by your booth. Feel free to drop by ours too at Front Island. We've just launched our latest innovation, and I think you'll love it as it can help you drive more sales. See you soon, and good luck at the show!
When traffic slows — go to the exhibitors. Open the Exhibitor Run Script →
Read both scripts before arriving at the booth. Know them cold.
No stock needed for this show. Products are demo'd at the show and no physical units are shipped from site. All sales are fulfilled post-show.
This is a demos-only show. No physical inventory is shipped to the venue. All units purchased at the show are dispatched from the warehouse post-show. Use the scarcity close: buying at the show means earlier dispatch, as stock is limited.
Bookmark these before the show.
3–4 demos per hour. Lead with the Max. Offer ladder before discount. Every lead in HubSpot. Follow up within 24 hours.