JGA Hong Kong June 2026 — Team Brief
Confidential — For Internal Use Only
Komal & Jacky — on the floor for set-up day (Wed, Jun 17, arrive 10:00 AM). All items are located in HK storage.
4-person exhibition team. Jacky is the Exhibitor Account Executive for this show.
Team members are responsible for their own accommodation arrangements. The show is at HKCEC, Wan Chai, Hong Kong.
Lead with the Max Elite Kit. Down-sell to the GemLightbox only when you have to. Every demo counts.
Discount is always the last option. Use Offers 1 & 2 to protect AOV.
Daily revenue target per rep
Sustained pace per rep
Each rep, each day
Post-show pipeline target
3–4 demos per hour. Stay ahead of target to build a safety net for the day.
If traffic is slow, go see Exhibitors. Walk the floor, pitch the free jewellery photography, and bring them back to the booth. You're responsible for hitting 3–4 demos per hour.
Lead With the Max. Always demo the Max Elite Kit first. Down-sell to the GemLightbox only when budget is a real constraint.
Every demo, every close, every hour follows this pattern.
Open every conversation with the Max (high-ticket item). Down-sell to the GemLightbox only when budget is a real constraint.
Stay on pace. If you're falling behind, go on an Exhibitor Run to bring people back to the booth.
Offer 1 (50 credits) → Offer 2 (stacked, 100 credits) → Offer 3 ($500 discount). Discount is always the last option to protect AOV.
Buy at the show → ship earlier (end of June). Show pricing & sales offers are only available until end of show.
Remind customers that show pricing is only available until the end of the show.
Every visitor gets logged in the GemIQ Scanner App. Follow up with every lead, every night.
Use these in sequence to close on the spot and protect average order value.
Lessons from the March HK show, paired with the changes we're making for JGA.
Music playlist was open to negotiation on the floor.
Music playlist locked in — no negotiation on the floor.
Jewellery wasn't always centered in demos.
Demo training by Rocky to ensure jewellery is always centered.
Jewellery wasn't being cleaned consistently.
Daily jewellery cleaning with team leader accountability — photo sent to Steve and Rocky.
GemSparkles weren't being charged daily.
GemSparkles charged daily before leaving the booth — team leader to check.
Stations didn't look uniform across the booth.
All stations laid out identically (Apple store standard) — team leader checks and sends photo to Steve and Rocky.
Stations weren't cleaned after every demo.
Stations cleaned after every demo — everyone accountable, team leader checks and sends photo.
Checkout process was slow and inconsistent.
iPads with pre-made checkout links to streamline payment.
Exhibitor flyer run wasn't properly planned or briefed.
Exhibitor flyer run strategy documented in Notion, with assigned exhibitors and times briefed before the show.
Chinese-speaking traffic wasn't being captured at the front of the booth.
Victoria placed at the front of the booth to capture Chinese-speaking traffic; observe flow on Day 1 and adjust.
Team didn't know the sales script verbatim.
Sales training conducted by Rocky so the team knows the script verbatim.
Message everyone before the show. Use the templates below — copy, personalise, send.
Invite your jewellers to the show and track their status in the Google Sheet.
Open Visitor Tracking Sheet →Visit them during the show. Find your assigned exhibitors in the tracking sheet.
Open Exhibitor Tracking Sheet →Replace [Name] and [Your Name] with the appropriate values.
Hey [Name], [Your Name] from GemLightbox here 🙂 Saw you're exhibiting this year — I'll swing by your booth. Feel free to drop by ours too at Booth 3F333. We've just launched our latest innovation, and I think you'll love it as it can help you drive more sales. See you soon, and good luck at the show!
Hey [Name], [Your Name] from GemLightbox 🙂 I kept your details from the previous show - will you be there this year? Would love to catch up. We're exhibiting at the JGA Hong Kong show (Booth 3F333). We've just launched our latest innovation, and I'd love to show you what it can do. Hope to see you soon, [Your Name]
Good follow-up and nurturing will increase your conversion rate and bring people back to the booth to buy.
Leads scanned in the GemIQ Scanner App sync straight into HubSpot — saving time on data entry.
Follow up with every lead, every night. Consistency wins conversions.
Leads organised for post-show follow-up so we hit the $24K follow-up target.
📌 GemIQ Scanner App Lead Capture Instructions — read before the show and test the app.
Layout and floorplan for the JGA Hong Kong show. All materials re-used from the March HK show, stored in HK storage.
Booth Layout — 18 sqm (6 m × 3 m)
Hall 3F Floorplan — Booth 3F333 marked
One set-up day, four show days. Arrive at the booth by 8:30 AM every show day.
| Day | Hours | Arrive |
|---|---|---|
| Set-up — Wed, Jun 17 | Setup Day | 10:00 AM |
| Day 1 — Thu, Jun 18 | 10:00 AM – 6:00 PM | 8:30 AM |
| Day 2 — Fri, Jun 19 | 10:00 AM – 6:00 PM | 8:30 AM |
| Day 3 — Sat, Jun 20 | 10:00 AM – 6:00 PM | 8:30 AM |
| Day 4 — Sun, Jun 21 | 10:00 AM – 5:00 PM | 8:30 AM |
All stock sourced from HK storage. 40 GemLoupes are gifts for exhibitors who come to the booth for free photography.
Bookmark these before the show.
3–4 demos per hour. Lead with the Max. Offer ladder before discount. Every lead in HubSpot. Every night, follow up.