JGA Hong Kong June 2026 — Team Brief
Confidential — For Internal Use Only
Bom & Komal will stay at IBIS for the duration of the show.
Everything for setup is already in Hong Kong storage from the March show.
Re-use 7× table skirts from the March HK Show.
Re-use 2× Operations tables from the March HK Show.
All items located in HK storage.
Komal & Jacky — on the floor for set-up day (Wed, Jun 17, arrive 10:00 AM). All items are located in HK storage.
4 reps on the exhibition floor. Jacky is the Exhibitor Account Executive — responsible for visiting and managing exhibitor relationships during the show.
Booth layout and show floorplan. Images load if you’re signed into Monday.com.
Hall 3F floorplan · Booth 3F333 marked
Lead with the Max Elite Kit. Down-sell to the GemLightbox only when you have to. Every demo counts.
Daily revenue target per rep
Sustained pace per rep
Each rep, each day
Post-show pipeline target
Use these in sequence to close on the spot and protect average order value.
“If you buy at the show, we ship earlier — end of June — with less wait time.”
“Show pricing and sales offers are only available until the end of the show. After we pack up, it goes back to full price.”
Lessons from the HK March show, paired with the change we’re making for JGA June.
Music playlist was open to negotiation on the floor.
Music playlist locked in — no negotiation on the floor.
Jewellery wasn’t always centered in demos.
Demo training by Rocky to ensure jewellery is always centered.
Jewellery wasn’t being cleaned consistently.
Daily jewellery cleaning with team leader accountability — photo sent to Steve and Rocky.
GemSparkles weren’t being charged daily.
GemSparkles charged daily before leaving the booth — team leader to check.
Stations didn’t look uniform across the booth.
All stations laid out identically (Apple store standard) — Team Leader (Jacky) will send pictures of the booth to Rocky and Steve.
Stations weren’t cleaned after every demo.
Stations cleaned after every demo — everyone accountable, team leader checks and sends photo to Steve and Rocky.
Checkout process was slow and inconsistent.
iPads with pre-made checkout links to streamline payment.
Exhibitor run wasn’t properly planned or briefed.
Exhibitor run strategy documented in Notion, with assigned exhibitors and times briefed before the show.
Chinese-speaking traffic wasn’t being captured at the front of the booth.
Victoria placed at the front of the booth to capture Chinese-speaking traffic; observe flow on Day 1 and adjust.
Team didn’t know the sales script verbatim.
Sales training conducted by Rocky so the team knows the script verbatim.
Add your jewellers to the Google Sheet and track their status. Invite them before the show using the message template below.
Replace [Name], [Your Name], and show/booth details before sending.
Hey [Name], [Your Name] from GemLightbox 🙂 I kept your details from the previous show - will you be there this year? Would love to catch up. We're exhibiting at the [trade show name, booth number]. We've just launched our latest innovation, and I'd love to show you what it can do. Hope to see you soon, [Your Name]
Message everyone before the show. Visitor and exhibitor lists are each in a Google Sheet. Copy the templates below, personalise, and send.
Replace [Name], [Your Name], and show/booth details before sending.
Hey [Name], [Your Name] from GemLightbox here 🙂 Saw you're exhibiting this year — I'll swing by your booth. Feel free to drop by ours too at [Booth Number]. We've just launched our latest innovation, and I think you'll love it as it can help you drive more sales. See you soon, and good luck at the show!
Read and memorise both scripts before arriving. Know them well enough to handle any objection on the floor.
Lead product. Open every demo with the Max. Includes down-sell path to GemLightbox Mini.
Open Max Script →Down-sell script. Use when the Max is out of budget. Standalone $2,499 · Elite Kit $4,998.
Open Mini Script →40 GemLoupes are gifts for exhibitors who come to our booth for free photography.
Bookmark these before the show.
3–4 demos per hour. Lead with the Max. Offer ladder before discount. Every lead in HubSpot. Every night, follow up.
