NPA Pawn Expo July 2026 — Team Brief
Confidential — For Internal Use Only
Staying at the show venue. Check in Monday, check out Thursday.
3667 Las Vegas Blvd S, Las Vegas Strip, Las Vegas, NV 89109, United States
Marius handles setup solo. Equipment arrives from JCK and New York storage.
Two days. Day 1 is an evening session — use the Grand Opening Reception to meet buyers. Day 2 is the main sales day.
| Day | Hours & Notes | Arrive at Booth |
|---|---|---|
| Setup — Tue, Jul 21 | Setup from 12:00 PM | 12:00 PM |
| Day 1 — Tue, Jul 21 | 3:30 PM – 8:30 PM · Grand Opening Welcome Reception 5:30–8:30 PM | 2:30 PM |
| Day 2 — Wed, Jul 22 | 10:00 AM – 4:00 PM · Lunch in hall 12–1 PM | 9:00 AM |
Short show, high daily target. Stay on pace — if traffic is slow, go on an exhibitor run.
If you're behind on 3–4 demos per hour, walk the floor. Pitch the GemIQ products. Bring people back to the booth.
You're responsible for hitting 3–4 demos per hour.
Always demo the Max Elite Kit first — it's the hero product. Down-sell to the GemLightbox only when budget is a real constraint.
The lead product. Full professional setup. Always demo this first.
For buyers who want the Max without the full kit. Strong mid-tier close.
Down-sell only when budget is a real constraint. Pair with Ladder B offers.
Use offers in sequence — discount or free gift is always the last option.
"Buy at the show and we ship earlier — we're low on stock / out of stock, so buying now secures your unit."
"Show pricing and sales offers are only available until the end of the show. After we pack up, it goes back to full price."
Gives the buyer confidence to commit on the floor, knowing they're not locked in if it doesn't work out.
Read the Terms — Everyone Must Know These →Spread the cost — buyers can split the purchase into instalments with Klarna.
Lessons from last year, with the changes we're making for 2026.
We had 2 people last year but the show only requires 1 person.
1 rep attending this year — streamlined team size matched to the show scale.
No retro was written from last year — we have no documented learnings.
Daily Retro link live in Resources. Fill it in during and after the show so we have a record for 2027.
Add your jewellers / pawn professionals to the Google Sheet and track their status. Invite them before the show using the message template below.
Replace the bracketed fields with the relevant details.
Hey [Name], [Your Name] from GemLightbox 🙂 I kept your details from the previous show - will you be there this year? Would love to catch up. We're exhibiting at the NPA Pawn Expo (Booth Booth-200). We've just launched our latest innovation, and I'd love to show you what it can do. Hope to see you soon, [Your Name]
Message every exhibitor assigned to you before the show, then visit them on the floor. When traffic is slow, run the exhibitor script.
Replace the bracketed fields with the relevant details.
Hey [Name], [Your Name] from GemLightbox here 🙂 Saw you're exhibiting this year — I'll swing by your booth. Feel free to drop by ours too at Booth Booth-200. We've just launched our latest innovation, and I think you'll love it as it can help you drive more sales. See you soon, and good luck at the show!
When traffic slows — go to the exhibitors. Open the Exhibitor Run Script →
Read both scripts before arriving at the booth. Know them cold.
No stock needed for this show. Products are demo'd at the show and no physical units are shipped from site. All sales are fulfilled post-show.
This is a demos-only show. No physical inventory is shipped to the venue. All units purchased at the show are dispatched from the warehouse post-show. Use the scarcity close: buying at the show means earlier dispatch, as stock is limited.
Bookmark these before the show.
3–4 demos per hour. Lead with the Max. Offer ladder before discount. Every lead in HubSpot. Follow up within 24 hours.