OMBAS March 2026 — Team Brief
Confidential — For Internal Use Only
Hong Kong Trade Show
The "Redefine What’s Possible" Team
And How Are You Going to Celebrate?
Everybody on the team needs to know this number. This is what we are aiming for together — and how it breaks down.
This is an antique show — not a jewelry-only show. The Max opens up entirely new sales opportunities because it can photograph larger antique pieces that our competitors simply can't handle. We are the Official Photography Partners for OMBAS, which gives us instant credibility on the floor.
The game plan is simple — more demos, more sales. Each person should aim for 24 demos a day — 3 per hour over 8 hours. At a 15% conversion rate, we'll be well above target. We have a photography cart and battery pack this year, making it easier to go booth to booth. Read this brief cover to cover, know the script, and stay consistent from Day 1 to Day 5.
Demonstrate big pieces on the mannequin. No competing solutions for large pieces — that's our advantage.
Use this as your introduction. “We're the official photography partners for OMBAS.” Instant credibility.
Go booth to booth with the cart. It draws a crowd — if it gets busy, message the team immediately for crowd control.
Go down each aisle, photograph max 3 products per exhibitor. Don't linger on uninterested leads.
Antique dealers often have larger budgets than small jewelry retailers. Qualify fast by focusing on big pieces.
Energy is contagious. If you're positive, the customer feels it. Keep the vibe high all day.
Every lead from today gets a message tonight. Don't let warm prospects go cold overnight.
Update your app to the latest version and clean your gallery before the show. Customers buy based on the results you show them.
Our at-show target is $133,000. We have 4 salespeople and 5 show days. That means each person needs to close $6,650 per day.
The fastest way to hit that number: sell 1 Max Elite Kit a day ($7,999). That's it. One deal and you're already above your daily target.
If you can't close a Max Elite Kit, here are other ways to get there:
Every single day, close at least 1 Max Elite Kit. Do that for 5 days and we hit target as a team. Lead with the Max. Demonstrate big pieces. Always.
This is an antique show — exhibitors deal in large, high-value pieces. The Max is the only machine that can photograph them. That's our unfair advantage.
Take the photography cart down the aisles. Approach exhibitors with big antique pieces. Photograph on the spot using the Max with the battery pack.
Focus on large pieces on the mannequin. No competing solutions for large pieces — clear advantage. Bigger pieces = bigger budgets = faster qualification.
If they don't need the full kit, offer the Max Standalone. Last resort — offer GemSparkle as an entry point.
Aisle Assignments
Work your assigned aisles systematically. Photograph max 3 products per exhibitor. Don't linger on uninterested leads.
These are our show-exclusive trade-in promotions. Use them to create urgency and close deals faster.
Customers trading in an existing GemLightbox can save up to $2,000 on the Elite Kit Max. Position this as a limited show-only offer.
Customers trading in an existing GemLightbox can save up to $1,500 on the Max machine only. Drive scarcity — limited stock available at the show.
All prices include shipping, no credit card fees, no monthly subscription. Savings are real and immediate.
Everyone has a role. Know your teammates, know what languages they speak, and support each other on the floor.
How we present ourselves is part of the GemIQ brand. We are the Official Photography Partners — look the part.
The goal is simple: when someone walks past — or when a camera turns on — the entire team looks sharp, confident, and on-brand.
Convention Center Drive, Miami Beach, FL. We are the Official Photography Partners for OMBAS 2026.
Miami Beach Convention Center — Convention Center Drive, Miami Beach, FL
Official Photography Partners for OMBAS 2026. Use this status to build credibility with every exhibitor you approach.
Floor Plan: View Interactive Floor Plan →
Furniture: 4 x undraped counters (4' length, 42" height)
Banners & Table Skirts:
TV & Stand: Need to buy or click & collect, or deliver to show on setup day (can't rent from show).
Flyers: 500 copies of Miami OMBAS Flyers 2026
Photography Cart: Rolling cart purchased — use with battery pack for booth-to-booth demos
Logistics Notes
Consistency is what separates good shows from great ones. Follow this schedule every day.
| Time | Activity |
|---|---|
| 9:00 AM15 min |
Station Prep Put away personal belongings. Ensure station is ready for demos — cards & flyers stocked, products clean, jewelry clean, gallery looking perfect, GemHub ready. Charge battery packs for the cart. |
| 9:15 AM15 min |
Team Huddle Recap of the day before, announcements regarding the day ahead, stock situation, strategy changes, aisle assignments. |
| 9:30 AM30 min |
Role Play Demos Practice your demos with a partner. Run through the full script. Get feedback. Sharpen up. Focus on the antique show opener — “We're the official photography partners for OMBAS.” |
| 10:00 AM — SHOW STARTS | |
| 10:00 AMAll day |
Booth-to-Booth Demos & Booth Sales Work your assigned aisles with the photography cart. Target 24 demos per person per day (3/hour). When the cart draws a crowd, message the team immediately for support. |
| 6:00 PM — SHOW ENDS | |
| 6:00 PM15 min |
Follow-Up & Numbers Send follow-up messages to demos done that day. Update numbers. Fill out daily challenges and feedback. |
| 6:15 PM15 min |
Final Debrief Quick team debrief. Leave the exhibition by 6:30 PM. Rest up for tomorrow. |
Remember: stay on the straight line. You maintain a doctor-patient relationship. Be a figure of authority, sharp as a tack, and enthusiastic as hell. Lead with official partner status.
Key: Lead with official partner status. Speak to everybody. Open body language is very important during openers. When doing booth-to-booth, focus on demonstrating big pieces on a mannequin.
Pick your battles. Bigger pieces = bigger budgets = faster lead qualification.
This is the GemLightbox Max — the world's first all-in-one AI photography solution for jewelry and antiques. It allows you to capture studio-quality images and videos with your smartphone or the GemCam Pro, and it's the only machine that can shoot both small pieces and full sets on a mannequin.
Simply download our free app — available on iOS, Android, and desktop — and connect via Bluetooth.
The Max comes with two built-in turntables: one on the top and one on the bottom. The top can handle necklaces and earrings. The bottom is for flat pieces, such as rings, bracelets, and jewelry sets that fit on this mannequin.
It also has adjustable lighting based on magnetic technology. It comes with a yellow light for colored stones and a sparkle light for your diamonds.
↳ Attach the light to the track and say: on, off, on, off.
What do you think? Very simple to use, right?
↳ Show base turntable that glows from the inside.
We spent a decade in R&D and created the only turntable in the world that glows from the inside; this removes all shadows and also brings out the natural colors.
Last but not least, let me show you my favorite feature.
↳ Show rotating sparkle lights.
We also added a rotating sparkle light (powered by 12 LEDs — 6 yellow and 6 white) that combines rotation and lighting to create the most beautiful, natural sparkles.
To power it on, simply click. We took a decade of feedback from jewelers around the world and put it all into the Max — everything you've asked for in one powerful machine.
What do you think so far?
Note: Max demo starts with lid open. Keep demo as interactive as possible with more display of magnetic components. For antique show, emphasize the ability to photograph larger pieces that other solutions simply cannot handle.
And now, let me introduce you to the GemCam Pro. The GemCam Pro is the world's FIRST AND ONLY camera built specifically for the jewelry industry. It is engineered to capture jewelry and gemstones perfectly in just ONE CLICK.
It is very easy to use. There are no buttons or dials. It simply plugs into your computer via USB-C and works on both Windows and Mac.
The GemCam Pro has fully adjustable lighting, so you can capture your gemstones, diamonds, and jewelry exactly the way you need them.
↳ Show lighting options by clicking white, yellow, and blue lights.
And my favorite feature of the GemCam Pro is the 100% auto-focus, allowing anyone in the company to take images without any photography background.
↳ Move camera backward and then forwards to show the auto-focus mechanism.
What do you think so far?
To start simply press record.
↳ Hit record. While spinning...
Goal: Show that we are the only camera in the world that can achieve 100% clarity.
And just like that, our jewelry intelligence goes into automation, creating a beautiful 360° white background video.
With any other cameras on the market, there would be blurriness in the background because it is impossible to focus on the entire area. But with the new GemCam Pro, every detail stays perfectly sharp and in focus.
↳ Point out the back area of the piece.
↳ Wait for results to load on the preview screen.
After just 15 seconds, we have a perfect 360° video as well as 4 images: north, south, east, and west.
↳ Click through the 4 images one at a time and say north, south, east, west.
What do you think?
During the last 15 seconds, our jewelry intelligence was able to recognize your piece and create a beautiful product description.
↳ Read the description enthusiastically and say “What do you think?”
Now, let me show you one of our jewelers' favorite features: Collections.
↳ Open collections and click preview.
In just ONE CLICK (emphasize one click), you can transform everything we've just shot on the GemCam Pro into a beautiful, on-brand collection that is ready to share instantly with your customers.
↳ Slowly scroll through the collection.
What do you think?
↳ Showcase GemStudio.
We also take it one step further for you — you have the option to create model and lifestyle images with all your pieces by purchasing credits, which are far more affordable than hiring a model or professional photographer.
Sales: What do you think? Are you ready to upgrade?
Customer: How much is it? → Go to Pricing section
If customer doesn't ask for pricing → Move to Trial Close section
The GemLightbox Max is normally $6,527, but for a limited time, you can get it for $5,499. Would you like to go ahead with this offer today?
The GemLightbox Max Elite Kit, which includes the machine, camera, and software, is normally $10,062. The limited-time price is $7,999. Would you like to go ahead with this offer today?
Customer says: This is very expensive
Sales response: I understand, but does the product solve the problems that you're facing?
Customer says: Yes, it does, it's just very expensive
Sales response: Ok, let me see how I can help you...
Note: If signals show the customer doesn't have the budget for the $7,999 bundle, do not use the Guns; move to the down-selling section.
Customer: yes or no
Fantastic, you don't need the camera in this case because our software works perfectly with your smartphone and in your case it's even a better option and more affordable. I recommend you buy the Max, our latest innovation, and use it with your smartphone. How does that sound?
Customer: How much is it?
Sales: The Max is $5,499 and it comes with all accessories.
If customer says it's too expensive, then go to Max Guns.
If they don't need the Max size, offer the GemCam Pro ($3,499) as a standalone camera solution, or GemSparkle ($449) as the entry-level option.
Start with Gun 1. Only move to the next gun if the customer resists. Never skip straight to discounts.
Today, you can secure the GemLightbox Max Elite Kit for $7,999 all-in, compared to the normal $10,062, which would usually have an additional $300 shipping fee and 3.1% credit card fee (around $250) on top and the software comes with no monthly subscription fee, meaning you're saving more than $2,500 here at the show already.
Last thing I can do is to give you Diamond Status at GemIQ, which normally requires a minimum spend of $20,000 over the years to qualify. You'll receive instantly 50 free GemStudio credits (valued at $300) along with future ongoing membership perks and benefits. I just need you to confirm that you'd like to proceed, and I'll quickly check if this is possible for you. Would you like to go ahead with the order?
If the customer says it's too expensive, I just want a discount!
Let me see what I can do for you. If I'm able to secure a $500 discount, would you be ready to move forward? I can't promise anything just yet, as I'll need to confirm with my manager first — but I'll do my best to make it happen for you.
Check with manager and, upon approval, close the deal at $7,499.
Today, you can secure the GemLightbox Max for $5,499 all-in, compared to the normal $6,527, which would usually have an additional $300 shipping fee and 3.1% credit card fee (around $170) on top and the software comes with no monthly subscription fee, meaning you're saving nearly $1,500 here at the show already.
Last thing I can do is to give you Diamond Status at GemIQ, which normally requires a minimum spend of $20,000 to qualify. You'll receive instantly 50 free GemStudio credits (valued at $300) along with future ongoing membership perks and benefits. I just need you to confirm that you'd like to proceed, and I'll quickly check if this is possible for you. Would you like to go ahead with the order?
If the customer says it's too expensive, I just want a discount!
Let me see what I can do for you. If I'm able to secure a $500 discount, would you be ready to move forward? I can't promise anything just yet, as I'll need to confirm with my manager first — but I'll do my best to make it happen for you.
Check with manager and, upon their approval, close the deal at $4,999.
GemCam Pro show price: $3,499 (add-on). GemSparkle show price: $449. There is no gun for GemSparkle — use it as a last-resort entry point only; no closing sequence.
Use these responses when prospects raise concerns. Stay confident and bring the conversation back to results and fit.
The GemLightbox may seem a little out of your budget as it is a premium product. That said, it comes with consistent results every time. If you've tried using cheaper solutions, you will know that 100% of the time you get EXACTLY what you pay for.
It may seem a little above your budget right now. However, the benefits far outweigh the cost. The one time your images and videos make you a sale, you would have made your money back already.
The cost of not having a proper photography solution is far greater than the investment you make purchasing the GemLightbox today.
Price aside, do the results work for you?
If you don't mind me asking, what is your budget? → recommend a product and package within the budget.
Are you unsure about the cost, or how it can work for your business, or the results? What in particular are you unsure about?
Is your partner with you right now? I would be more than happy to speak with your partner as well if it helps.
Unlike other lightboxes on the market, the GemLightbox is specifically made for jewelry and antique photography. Other solutions on the market are more general purpose and not necessarily suited for capturing the detail and sparkle of jewelry and precious objects.
The GemLightbox only has one price. It is a 100% working solution, and we don't believe in discounting a working solution.
How are you currently taking images and videos of your pieces? More and more dealers are looking for a solution that is both quick and cost efficient when photographing their inventory.
Wouldn't it be great if anyone in your office could take beautiful images at any time of the day? The images and videos captured can be directly uploaded online, onto social media, and sent to customers from your smartphone.
Wouldn't it be nice to do your photography at any time of the day? The GemLightbox has a lighting option called Daylight which mimics the effects of photographing under natural sunlight.
The return policy is 30 days if the product is unopened, and we don't offer returns after the product is opened. We do have a 24-hour, 5-days-a-week support team to ensure you successfully use our product.
To make sure everything goes smoothly, I'd be happy to schedule a session to help you unbox and set up the product as soon as it arrives so we can ensure it works perfectly for your needs.
If the product is faulty, it comes with a 2-year warranty, which includes a free replacement during that period.
Jewelry Intelligence is a smart technology that we have developed in house which automatically focuses on the entire piece that creates the sharpest images and videos. Let me show you how.
Every GemLightbox product comes with a 2-year replacement warranty. If anything goes wrong with your machine within those two years, we replace it — simple as that. The warranty does not cover normal wear and tear or intentional damage.
If your machine happens to break in the third year, we'll replace it at 50% of the original cost. So you're covered well beyond the standard warranty period.
Full warranty details: support.picupmedia.com/warranty-policy →
Yes — the Max is 2.5x larger than the Pro and is specifically designed to handle larger pieces. It can photograph full jewelry sets on a mannequin, large antique silverware, watches, and oversized statement pieces that no other solution on the market can accommodate.
Yes. The GemLightbox Max works with any smartphone via Bluetooth. Simply download our free app (available on iOS and Android), connect, and start shooting. You can also use the GemCam Pro for 4x the resolution.
This is your toolkit for daily follow-ups — shareable links and ready-to-send WhatsApp messages you can copy, personalize, and send to customers.
Official show site, floor plan, and product resources.
Share these with customers during demos or in follow-ups. Each link opens a live collection they can browse instantly.
Copy-paste friendly messages for follow-ups. Add the customer's name (XXXX) and send.
Good morning XXXX, by the way I thought you'd be interested in also seeing how the Max works with capturing larger antique pieces since I had a few dealers come by yesterday after you left.
Good morning XXXX, just thought to quickly send our product sheet as well since another exhibitor asked for a copy via WhatsApp after the demo.
Good morning XXXX, I just received an update that we have very limited stock available. Would you like me to hold one for you, since you seemed very interested yesterday?
Hi XXXX, good morning! Just letting you know I managed to secure a special gift for you when you come back to confirm your order later. Looking forward to speaking soon.
Work as a team. Stay positive. Stay consistent. Lead with the Max. Demonstrate big pieces.
Booth 1702 — OMBAS March 2026 — Official Photography Partners
When Your Revenue Is So Good, You Start Seeing Double
Double trouble. Let's go.