Las Vegas Antique Show 2026 — Team Brief
Confidential — For Internal Use Only
$6,500 daily per rep across Ihtisham & Kevin S. After this show, it'll be very hard to connect with these exhibitors directly again.
💡 Maximise number of demos × Maximise conversion rate × Maximise average order value.
Three levers. Pull them all every day. Demos come from being on the floor or on the cart. Conversion comes from qualifying before you demo. AOV comes from leading with the Max.
Daily revenue target per rep
Core daily-target owners
25–30 demos daily per rep
Each rep closes 2× Max Elite Kit bundles after
The Antique Show is small but dense with exhibitors we've never worked with. The best closer should be on the channel converting the most — switch between booth and cart based on what's working early in the show.
Watch the close rate on Day 1. Half way through day 1, decide whether the booth or the cart is converting more — that's where the best closer sits Days 2–4.
Day 1 sets the baseline. Days 2–4 adjust based on which channel is closing more deals. Steve rotates across all three Vegas shows (Couture / JCK / Antique).
The most straightforward path is 1 Max Elite Kit. Selling 2 GemCam Pros is equivalent. The GemLightbox Elite Kit + an add-on machine is the volume path.
The straightforward path. One close, daily target hit (and then some).
Ideal for existing customers who are already happy with their machine or want to upgrade their GemCam.
GemLightbox Elite Kit at $4,498 plus any other GemLightbox kit or a GemCam Pro to make up the difference.
For budget-constrained jewellers, fall back to the New GemLightbox or the GemSparkle. Pair with the money-back guarantee where appropriate.
Post-show: Each rep needs to close at least 2× Max Elite Kit bundles ($6,999) — achievable with the leads captured at the show.
Same ladder as JCK. Protect AOV with credits before discount.
"Buy at the show → we ship earlier (end of June) with less wait. Reserve stock for South American customers due to customs concerns. US customers can ship straight away."
"Show pricing is only available until the end of the show. After we pack up, it goes back to full price."
Gives the buyer confidence to commit on the floor, knowing they're not locked in if it doesn't work out.
Two options: (1) If we're out of stock at the Antique Show, send the customer to the JCK booth (53077) to pick up — but make sure you take the order at the show first, and inform Jocelyn via WhatsApp. (2) There will be at least 2 sellable units at the Antique Show available for pickup.
Every demo, every close, every hour follows this pattern.
High-ticket item first. Down-sell to the GemLightbox only when budget is a real constraint.
Falling behind? Switch to the Exhibitor Run on the photography cart.
Offer 1 (50 credits) → Offer 2 (stacked, 100 credits) → Offer 3 ($500 discount).
Buy at show → ship earlier (end of June). Reserve stock for South American customers (customs). If they want pickup at the Antique Show, route via Jocelyn (JCK 53077) or bring a unit over.
Show pricing only available until the end of the show.
Gives buyers confidence to commit on the floor.
Stay at your station and talk to everyone walking past — they're here to see new things and buy new equipment. Run group demos to capitalise on traffic.
Give the jeweller an iPad for self-checkout, then hop straight back out to do more demos. Vicky on standby on Slack & nightshifts for checkout / payment issues.
Goal: don't just hit 3–4 demos per hour — stay ahead of target to build a safety net.
Message everyone before the show. Same approach as JCK and Couture.
Message everyone on your row. Open the sheet →
Invite them to the show. Open the sheet →
Replace [Name] with the customer's name and [Your Name] with yours.
Hey [Name], [Your Name] from GemLightbox here 🙂 This year, we've partnered with the Antique Show to offer something amazing for exhibitors! I saw you're exhibiting this year - I'll swing by your booth. See you soon!
Hey [Name], [Your Name] from GemLightbox 🙂 I kept your details from the previous show - will you be there this year? Would love to catch up. We're exhibiting at the JCK Show (Booth 53077) and the Antique Show (Booth 301). We've just launched our latest innovation, and I'd love to show you what it can do. Hope to see you soon, [Your Name]
Whoever is on the cart (Day 1: Kevin & Ihtisham; Days 2–4: Ihtisham + rotating) runs this exact script.
"Hi [name], my name is [Sales Name] and I'm from GemIQ. We're the official partners at [trade show name], and we're promoting the exhibitors here by capturing and sharing some of the standout pieces from the show."
"This one was captured with [Exhibitor Name]. We'd love to photograph one or two of your pieces as well — we'll showcase the content to jewellers visiting our booth, on social media, and send the photos and videos back to you on WhatsApp to use with your own customers."
"I have time to capture 1–2 pieces with you right now as I'm heading to another exhibitor after this. Can you pick your most exquisite piece and we'll shoot it now?"
"No problem at all. I can circle back later, or your staff can bring the piece over to our photography booth at 301."
Give flyer and quote the booth number.
"All good 🙂 I'll drop back later when you're free. Cheers."
Use this workflow every time you scan a lead at the Antique Show — Photography Cart visitors and booth-to-booth runs.
Watch the full walkthrough before using the app on the floor.
When you hear any of these during booth-to-booth, the exhibitor has crossed from polite to interested. Close on the spot or walk them to Booth 301.
Compact booth. Two sales stations stacked — Sales 1 on top, Sales 2 below.
Antique Show 2026 Floor Plan — Booth 301 (5 ft × 10 ft). Source: Antique Show Sales Team Brief.
Arrive at the booth by 8:30 AM every show day. Setup runs 8 AM – 6 PM on Wednesday.
| Day | Hall Hours | Arrive |
|---|---|---|
| Setup — Wed, May 27 | 8:00 AM – 6:00 PM | 11:00 AM |
| Day 1 — Thu, May 28 | 10:00 AM – 6:00 PM | 8:30 AM |
| Day 2 — Fri, May 29 | 10:00 AM – 6:00 PM | 8:30 AM |
| Day 3 — Sat, May 30 | 10:00 AM – 6:00 PM | 8:30 AM |
| Day 4 — Sun, May 31 | 10:00 AM – 4:00 PM | 8:30 AM |
Lean booth — the Antique Show stock is small and dense.
Same hotel as the JCK crew. Dedicated GemHub account for Antique Show content.
4455 Paradise Rd, Las Vegas, NV 89169, USA
All Antique Show photography cart content goes into this account so it's easy to retrieve, share back to exhibitors, and hand to the organiser.
All three Vegas shows run concurrently — keep both companion briefs handy.
The Antique Show is full of exhibitors we've never met. This is our window. The success formula is simple: maximise demos × conversion rate × AOV.