Couture Las Vegas 2026 — Team Brief
Confidential — For Internal Use Only
Every photo session is a qualifying conversation. 96 exhibitors over 4 days at 3–4 per hour. After this show, it'll be very hard to get in front of these jewellers again. This is our window.
At-show daily target
Photographed over 4 days
Photo sessions per hour
Post-show pipeline
Use the photography cart to engage exhibitors we've never worked with, showcase the Max and Mannequin accessory through their own pieces, and convert interest into sales — on the spot or via follow-up at our JCK / Antique booths.
Every conversation starts with a free photo. Every photo is a qualifying conversation. Every interested jeweller goes back to the JCK booth (53077) or the Antique booth (301) to close.
Three product paths to hit the daily target. Always lead with the Max Elite Kit — it's the high-ticket hero. The GemCam Pro path is for existing customers upgrading. Budget-constrained jewellers get walked to Booth 301.
Lead with the Max — full pro setup with Mannequin accessory. Two closes per day hits the daily target with $2 to spare.
Ideal for existing customers upgrading their GemCam. Lower ticket, four closes per day to hit target.
For budget-constrained jewellers who love the results — sell the New GemLightbox plus an additional machine or GemCam Pro.
Ask the question: "If we had a smaller machine with the same quality at $4,498, would that be something you'd be interested in?"
If yes — invite them to come see the New GemLightbox at the Antique Show, Booth 301. Get them into the booth flow where the close happens.
The same sequence on every cart run. Quality over speed, but stay on the 3–4/hour pace.
Walk the aisle and see each exhibitor.
Pitch the free photography to the exhibitor at their booth.
Capture their photos. Advise we'll send via WhatsApp. Scan with GemIQ Scanner and send WhatsApp message with the collections link for them to download at their booth.
Hand over the flyer (with JCK 53077 + Antique 301 booth numbers), or help them check out if they want to buy.
Have stunning photos on your iPhone/iPad from a well-known jeweller at the show. Name-drop them to instantly build credibility.
Not the sale. Casual, confident, never salesy. If they ask the catch: "We've launched a new accessory and need unique, big dress sets to photograph."
📌 Read Part 1 of the instructions before the show. Every captured exhibitor goes into the scanner, then a WhatsApp message with the collections link goes back to them at their booth.
Same two-list approach as JCK and the Antique Show — exhibitor customers + 30 US jewellers. Copy, personalise, send.
Message everyone on your row. Open the sheet →
Invite them to the JCK + Antique booths. Open the sheet →
Replace [Name] with the customer's name and [Your Name] with yours. Note: for Couture pre-show, the redirect is to Booth 301 (Antique).
Hey [Name], [Your Name] from GemLightbox here 🙂 This year, we've partnered with Couture to offer something amazing for exhibitors! I saw you're exhibiting this year — I'll swing by your booth.
Hey [Name], [Your Name] from GemLightbox 🙂 I kept your details from the previous show - will you be there this year? Would love to catch up. We're exhibiting at the JCK Show (Booth 53077) and the Antique Show (Booth 301). We've just launched our latest innovation, and I'd love to show you what it can do. Hope to see you soon, [Your Name]
Follow the structure. Adapt to the customer. Steer them toward big jewellery sets to maximise the Max and Mannequin accessory impact.
"Hi [name], I'm [Sales Name] from GemIQ. We're the official partners at [trade show name] and we're promoting exhibitors by capturing and sharing standout pieces from the show."
"This one was captured with [Exhibitor Name]. We'd love to photograph one or two of your pieces too — we'll showcase the content at our booth, on social, and send everything back to you to use with your own customers. I have time for 1–2 pieces right now as I'm heading to another exhibitor after this. Can you pick your most exquisite piece and we'll shoot it now?"
"No problem at all. I can circle back later when you're free 🙂"
Hand over flyer + quote booth numbers (JCK 53077 / Antique 301).
"All good 🙂 I'll drop back later when you're free. Cheers."
Use this workflow every time you scan a lead at Couture.
Watch the full walkthrough before using the app on the floor.
Booth-to-booth conversations move fast. When you hear any of these, the exhibitor has crossed the line from polite to interested. Lean in — close on the spot, or walk them to Booth 301.
Opening Night Event on Wednesday May 27 — arrive at 6 PM. Show days run Thursday through Sunday.
| Day | Hall Hours | Arrive |
|---|---|---|
| Setup — Wed, May 27 | 6:00 AM – 8:00 PM | 10:00 AM |
| Opening Night Event — Wed, May 27 | 6:00 PM – 8:00 PM | 6:00 PM |
| Day 1 — Thu, May 28 | 9:00 AM – 6:00 PM | 8:00 AM |
| Day 2 — Fri, May 29 | 9:00 AM – 6:00 PM | 8:00 AM |
| Day 3 — Sat, May 30 | 9:00 AM – 6:00 PM | 8:00 AM |
| Day 4 — Sun, May 31 | 9:00 AM – 4:00 PM | 8:00 AM |
All Couture content goes into a dedicated GemHub account so it's easy to retrieve, share back to exhibitors, and hand to the organiser.
Login on the cart device on Day 1 of setup. Verify everything syncs before the Opening Night Event.
Both companion shows are running concurrently. Cross-reference as needed.
Couture is invite-only. After this show, it'll be very hard to get in front of these jewellers again. Walk every aisle. Pitch every booth. Convert before they're gone for another year.