HK March 2026 — Team Brief
Confidential — For Internal Use Only
112 deals. $508,983 in revenue. Day 3 was the peak revenue day. Day 4 had the most deals. The Max drove 75% of all revenue.
| Day | Date | Deals | Revenue | Avg Deal |
|---|---|---|---|---|
| Day 1 | Mar 4 | 10 | $38,643 | $3,864 |
| Day 2 | Mar 5 | 25 | $114,230 | $4,569 |
| Day 3 | Mar 6 | 29 | $143,151 | $4,936 |
| Day 4 | Mar 7 | 30 | $141,821 | $4,727 |
| Day 5 | Mar 8 | 17 | $69,138 | $4,066 |
Peak revenue: Day 3 ($143,151). Most deals: Day 4 (30). Days 3 & 4 combined = 56% of all show revenue.
| # | Rep | Revenue | Deals | Avg |
|---|---|---|---|---|
| 1 |  Bom Choi |
$96,938 | 17 | $5,702 |
| 2 |  Jacky Yu |
$73,210 | 15 | $4,880 |
| 3 |  Victoria Aye Chan |
$69,136 | 18 | $3,840 |
| 4 | Rocky Yu | $61,192 | 9 | $6,799 |
| 5 | John Huh | $45,145 | 9 | $5,016 |
| 6 | Mia Faith | $40,243 | 11 | $3,658 |
| 7 | Komal Ashfaq | $33,643 | 6 | $5,607 |
| 8 | Kristine Villa | $27,790 | 11 | $2,526 |
| 9 | Kevin Saw | $23,042 | 8 | $2,880 |
| 10 | Uncategorized | $38,644 | 8 | $4,831 |
Bom leads on revenue ($97K). Victoria leads on deal count (18). Rocky has the highest avg deal ($6,799).
| Product | Deals | Revenue | % |
|---|---|---|---|
| Elite Kit Max / GLB Max | 51 | $381,487 | 75.0% |
| Elite Kit Pro | 12 | $67,788 | 13.3% |
| GemLightbox Pro | 15 | $41,290 | 8.1% |
| GemCam Pro | 5 | $5,195 | 1.0% |
| GemSparkle / Accessories | 29 | $13,223 | 2.6% |
Elite Kit Max drives 75% of all revenue. GemSparkle is high-volume (29 deals) but low-value — primarily add-on/impulse purchases.
The Redefine What’s Possible Team
Everybody on the team needs to know this number. This is what we are aiming for together — and how it breaks down.
We are in the most qualified place in the world to sell to jewelers. These people are literally coming to buy — they want to see new technology, and we have the best product to show them. This is our moment. But showing up isn't enough. Being prepared is how we really get there.
That means reading this brief cover to cover, knowing the script inside out, understanding exactly how many demos you need to do each day, and staying consistent from Day 1 to Day 5. It also means doing the pre-show work — booking meetings, calling your closest customers to come see you, messaging them privately to let them know we have something new, making sure they know about our show-only offers, and following up daily. All of these little things add up and make a massive impact by the end of the show.
Know the brief. Know the script. Know the numbers. Walk in ready to sell on day one.
Book meetings, message your customers, let them know we have something new. Do the work before the show starts.
Support each other on the floor. Tag team when needed. Celebrate every close together.
Energy is contagious. If you're positive, the customer feels it. Keep the vibe high all day.
Don't burn out on day one. Pace yourself. Show up strong every single day of the show.
Every lead from today gets a message tonight. Don't let warm prospects go cold overnight.
Know your customers by first name, company, and what they do. People buy from people who remember them.
Update your app to the latest version and clean your gallery before the show. Customers buy based on the results you show them.
Our at-show target is $576,000. We have 8 salespeople and 5 show days. That means each person needs to close $14,400 per day.
The fastest way to hit that number: sell 2 Max Elite Kits a day ($7,999 + $7,999 = $15,998). That's it. Two deals and you're done for the day.
If you can't close two Max Elite Kits, here are other ways to get there:
Every single day, close at least 1 Max Elite Kit and 1 more deal. Do that for 5 days and we hit target as a team. Lead with the Max. Always.
The GemLightbox Max just launched — people are excited. Demo the Max first, always. Down-sell only if needed.
Always start with the GemLightbox Max. It's new, it's impressive, and it's the hero product.
If they can't afford the Max, walk them to the center of the booth and show the Pro.
Last resort — offer the GemSparkle as an entry point if budget is tight.
Three initiatives run in parallel: Exhibitor Access (gift at exhibitor booths), GemIQ Verified (free entry for attendees via flyer insert), and Diamond Status (VIP booth visits). Full playbooks and email flows are in the strategy PDFs.
Objective: Bring exhibitors into the GemIQ ecosystem through GemStudio first; once they're engaged, introduce GemLightbox as the next step.
Only every official exhibitor at the HK show (Priority Grand Hall). Positioned as exclusive — not for general visitors.
Premium Exhibitor Access Card with unique verification code, QR to picupmedia.com/exhibitor-access, and a short one-sentence instruction insert.
“Hello, I'm from GemIQ. We have a special gift for exhibitors this year.” “It's not for general visitors — it's a private access pass for industry members.” Hand the box, stop talking, let curiosity do the work. “Hope you have a successful show!” Walk away.
Receive gift → Scan QR → Enter code on landing page → Account created + 50 GemStudio credits loaded → Automated email sequence begins. Marketing nurtures them; if they use credits heavily, sales triggers the hardware (GemLightbox) conversation. Post-show emails reinforce Exhibitor Access and introduce Max.
Engage high-value exhibitors who may not visit our booth. Gold Access Pass at their booth → QR scan → GemHub + 50 GemStudio credits. Contact in CRM, nurture, then introduce hardware.
Flow: Booth visit → QR → Registration → CRM → Nurture
Introduce show attendees via flyer booklet insert. QR scan → free GemIQ Verified sign-up → GemHub + 20 GemStudio credits. Contact in CRM, first exposure to ecosystem, eligible for nurture.
Flow: Booklet insert → QR → Registration → CRM → Nurture
Re-engage existing Diamond Status members. Pre-show invite → they visit booth with physical or virtual Diamond Status card → exclusive booth-only offer, in-person experience of new products, upsell opportunity.
Flow: Invitation → Booth visit → Card verification → Exclusive offer
All prices include shipping, no credit card fees, no monthly subscription. Savings are real and immediate.
Everyone has a role. Know your teammates, know what languages they speak, and support each other on the floor.
There will be a camera crew at the show and we will be pulling people into testimonials and case studies. How we present ourselves is part of the GemIQ brand.
The goal is simple: when someone walks past — or when a camera turns on — the entire team looks sharp, confident, and on-brand.
Right next to the main entrance. It took us many years to earn this position. Make it count.
Located right next to the main entrance — maximum foot traffic and first impressions.
This is the best booth in the entire trade show. We earned it. Now let's make the most of it.
Booth layout overview — enclosure, down-sell Pro tables, and Max Elite Kit stations.
Enclosure & Drink Station: The top right-hand corner is our enclosure. All stock lives there and only Vicky will take stock out from this area. We will also set up a drink station inside so you don't need to keep bending under tables or zipping and unzipping bags. If we find this doesn't work, we can always change back, but this is the plan for now.
Down-Sell Pro Tables: You'll see two new tour tables in the middle of the booth with two Pro units. These are for down-sell demos — if you need to down-sell, bring the customer into the booth and show the Pro there. They're placed centrally so everyone can easily reach them.
Max Elite Kit Stations & Back Wall: Every other station on the floor is a Max Elite Kit. At the very back of the booth there is one Mini and one Gem UV unit — these are not to be operated by anybody other than William.
Each Max Elite Kit station is set up identically for a consistent, professional demo experience. This is the exact setup at every station.
Every station: Monitor + GemLightbox Max + GemCam Pro + Flyers — Powered by GemIQ
Update From Bangkok
Based on feedback from Bangkok, we found that the Eclipse takes up too much table space at each station. For HK, use the mannequin instead of the Eclipse at every station. This keeps the demo area clean and gives you more room to work with customers.
Consistency is what separates good shows from great ones. Follow this schedule every day.
| Time | Activity |
|---|---|
| 8:30 AM15 min |
Station Prep Put away personal belongings. Ensure station is ready for demos — cards & flyers stocked, products clean, jewelry clean, gallery looking perfect, GemHub ready. |
| 8:45 AM15 min |
Team Huddle Recap of the day before, announcements regarding the day ahead, stock situation, strategy changes. |
| 9:00 AM30 min |
Role Play Demos Practice your demos with a partner. Run through the full script. Get feedback. Sharpen up. |
| 9:30 AM30 min – 1 hr |
Flyer Run Begins + Role Plays Continue Some team members distribute flyers near the entrance. Others continue practicing. |
| 10:00 AM – 10:30 AM — SHOW STARTS | |
| 6:30 PM — SHOW ENDS | |
| 6:30 PM15 min |
Follow-Up & Numbers Send follow-up messages to demos done that day. Update numbers. Fill out daily challenges and feedback. |
| 6:45 PM15 min |
Final Debrief Quick team debrief. Leave the exhibition by 7:00 PM. Rest up for tomorrow. |
Hi! 🙂
We're helping exhibitors photograph their larger jewelry sets so they can better promote their pieces. I only have time to capture one or two pieces right now, as I'm heading to another exhibitor shortly. Would you like to pick your most exquisite piece and we'll shoot it now?
(Point to a standout jewelry set and show a 360° video on your phone or iPad.)
This was captured with [Exhibitor Name]. We can also showcase your content to jewelers visiting our booth and send the photos and videos back to you for use with your customers.
Remember: stay on the straight line. You maintain a doctor-patient relationship. Be a figure of authority, sharp as a tack, and enthusiastic as hell.
Key: Speak to everybody. Open body language is very important during openers.
Pick your battles.
Why don't I start from the very beginning?
This is the GemLightbox Max — the world's first all-in-one AI jewelry photography solution. It allows you to capture studio-quality images and videos with your smartphone or the GemCam Pro, and it's the only machine that can shoot both small pieces and full jewelry sets on a mannequin.
Simply download our free app — available on iOS, Android, and desktop — and connect via Bluetooth.
The Max comes with two built-in turntables: one on the top and one on the bottom. The top can, necklaces, and earrings. The bottom is for flat jewelry, such as your rings, bracelets, and jewelry sets that fit on this mannequin.
It also has adjustable lighting based on magnetic technology. It comes with a yellow light for colored stones and a sparkle light for your diamonds.
↳ Attach the light to the track and say: on, off, on, off.
What do you think? Very simple to use, right?
↳ Show base turntable that glows from the inside.
We spent a decade in R&D and created the only turntable in the world that glows from the inside; this removes all shadows and also brings out the natural colors.
Last but not least, let me show you my favorite feature.
↳ Show rotating sparkle lights.
We also added a rotating sparkle light (powered by 12 LEDs — 6 yellow and 6 white) that combines rotation and lighting to create the most beautiful, natural sparkles.
To power it on, simply click. We took a decade of feedback from jewelers around the world and put it all into the Max — everything you've asked for in one powerful machine.
What do you think so far?
This is the GemLightbox Max.
Compared with the Pro, the Max is 2.5× larger and includes a glowing turntable and a rotating sparkle light.
↳ Gesture to show 2.5× larger.
The Max is 2.5× larger, so you can shoot small pieces or full jewelry sets using our mannequin. The lid opens fully, giving you plenty of room to work with. It's the only machine in the world that can capture both large sets and tiny gems.
↳ Show base turntable.
We spent a decade in R&D and created the only turntable in the world that glows from the inside; this removes all shadows and also brings out the natural colors.
↳ Show rotating sparkle lights.
We also added a rotating sparkle light (powered by 12 LEDs — 6 yellow and 6 white) that combines rotation and lighting to create the most beautiful, natural sparkle. To power it on, simply click. We took a decade of feedback from jewelers around the world and put it all into the Max — everything you've ever asked for in one powerful machine.
What do you think so far?
Note: Max demo starts with lid open. Keep demo as interactive with more display of magnetic components.
And now, let me introduce you to the GemCam Pro. The GemCam Pro is the world's FIRST AND ONLY camera built specifically for the jewelry industry. It is engineered to capture jewelry and gemstones perfectly in just ONE CLICK.
It is very easy to use. There are no buttons or dials. It simply plugs into your computer via USB-C and works on both Windows and Mac.
The GemCam Pro has fully adjustable lighting, so you can capture your gemstones, diamonds, and jewelry exactly the way you need them.
↳ Show lighting options by clicking white, yellow, and blue lights.
And my favorite feature of the GemCam Pro is the 100% auto-focus, allowing anyone in the company to take images without any photography background.
↳ Move camera backward and then forwards to show the auto-focus mechanism.
What do you think so far? Customer should say very good.
To start simply press record.
↳ Hit record. While spinning…
This is the NEW GemCam Pro.
Compared with the old one, it's sharper, faster, and powered by jewelry intelligence.
SHARPER: 4× the resolution – you get more vivid colors and sharper photos.
↳ Point to the camera screen and show something sharper.
BUILT-IN LIGHTING: The GemCam Pro has fully adjustable lighting, so you can capture your gemstones, diamonds, and jewelry exactly the way you need it.
↳ Show lighting options.
JEWELRY INTELLIGENCE: Unlike any other camera on the market, the GemCam Pro has built-in jewelry intelligence that ensures every piece of jewelry stays sharp and in focus.
↳ Pause for emphasis.
We are the only camera in the world that can do this.
↳ Pause for emphasis.
To start, simply press record.
↳ While spinning…
Goal: Show that we are the only camera in the world that can achieve 100% clarity.
And just like that, our jewelry intelligence goes into automation, creating a beautiful 360° white background video.
With any other cameras on the market, there would be blurriness in the background because it is impossible to focus on the entire area. But with the new GemCam Pro, every detail of the jewelry stays perfectly sharp and in focus.
↳ Point out the back area of the jewelry.
↳ Wait for results to load on the preview screen.
After just 15 seconds, we have a perfect 360° video as well as 4 images: north, south, east, and west.
↳ Click through the 4 images one at a time and say north, south, east, west.
What do you think?
During the last 15 seconds, our jewelry intelligence was able to recognize your jewelry and create a beautiful product description of your piece.
↳ Read the description enthusiastically and say "What do you think?"
Now, let me show you one of our jewelers' favourite features: Collections.
↳ Open collections and click preview.
In just ONE CLICK (emphasize one click), you can transform everything we've just shot on the GemCam Pro into a beautiful, on-brand collection that is ready to share instantly with your customers.
↳ Slowly scroll through the collection.
What do you think?
↳ Showcase GemStudio.
We also take it one step further for you — you have the option to create model and lifestyle images with all your jewelry by purchasing credits, which are far more affordable than hiring a model or professional photographer.
↳ Hover over each individual item to showcase GemStudio.
Sales: What do you think? Are you ready to upgrade?
Customer: How much is it? → Go to Pricing section
If customer doesn't ask for pricing → Move to Trial Close section
The GemLightbox Max is normally $6,527, but for a limited time, you can get it for $5,499. Would you like to go ahead with this offer today?
The GemLightbox Max Elite Kit, which includes the machine, camera, and software, is normally $10,062. The Limited-time price is $7,999. Would you like to go ahead with this offer today?
Customer says: This is very expensive
Sales response: I understand, but does the product solve the problems that you're facing?
Customer says: Yes, it does, it's just very expensive
Sales response: Ok, let me see how I can help you…
Note: If signals show the customer doesn't have the budget for the $7,999 bundle, do not use the Guns; move to the down-selling section.
Customer: yes or no
Fantastic, you don't need the camera in this case because our software works perfectly with your smartphone and in your case it's even a better option and more affordable. I recommend you buy the Max, our latest innovation, and use it with your smartphone. How does that sound?
Customer: How much is it?
Sales: The Max is $5,499 and it comes with all accessories.
If customer says it's too expensive, then go to Max Guns.
Fantastic, then you don't need the Max because we have a more compact solution that offers the same results, is tailored for smaller pieces, and is more affordable. How does that sound?
Customer: How much is it?
Sales: The GemLightbox Pro Elite Kit retails at $8,224 for the full set but currently sells at $6,499.
If the customer says it's too expensive, then go to GLB Pro Elite Kit Guns & GLB Pro Standalone Guns.
Start with Gun 1. Only move to the next gun if the customer resists. Never skip straight to discounts.
Today, you can secure the GemLightbox Max Elite Kit for $7,999 all-in, compared to the normal $10,062, which would usually have an additional $300 shipping fee and 3.1% credit card fee (around $250) on top and the software comes with no monthly subscription fee, meaning you're saving more than $2,500 here at the show already.
Last thing I can do is to give you Diamond Status at GemIQ, which normally requires a minimum spend of $20,000 over the years to qualify. You'll receive instantly 50 free GemStudio credits (valued at $300) along with future ongoing membership perks and benefits. I just need you to confirm that you'd like to proceed, and I'll quickly check if this is possible for you. Would you like to go ahead with the order?
If the customer says it's too expensive, I just want a discount!
Let me see what I can do for you. If I'm able to secure a $500 discount, would you be ready to move forward? I can't promise anything just yet, as I'll need to confirm with my manager first — but I'll do my best to make it happen for you.
Check with manager and, upon approval, close the deal at $7,499.
Today, you can secure the GemLightbox Max for $5,499 all-in, compared to the normal $6,527, which would usually have an additional $300 shipping fee and 3.1% credit card fee (around $170) on top and the software comes with no monthly subscription fee, meaning you're saving nearly $1,500 here at the show already.
Last thing I can do is to give you Diamond Status at GemIQ, which normally requires a minimum spend of $20,000 to qualify. You'll receive instantly 50 free GemStudio credits (valued at $300) along with future ongoing membership perks and benefits. I just need you to confirm that you'd like to proceed, and I'll quickly check if this is possible for you. Would you like to go ahead with the order?
If the customer says it's too expensive, I just want a discount!
Let me see what I can do for you. If I'm able to secure a $500 discount, would you be ready to move forward? I can't promise anything just yet, as I'll need to confirm with my manager first — but I'll do my best to make it happen for you.
Check with manager and, upon their approval, close the deal at $4,999.
Today, you can secure the GemLightbox Pro Kit for $6,499 all-in, compared to the normal $8,224, which would usually have an additional $300 shipping fee and 3.1% credit card fee (around $200) on top and the software comes with no monthly subscription fee, meaning you're saving more than $2,200 here at the show already.
Last thing I can do is to give you Diamond Status at GemIQ, which normally requires a minimum spend of $20,000 to qualify. You'll receive instantly 50 free GemStudio credits (valued at $300) along with future ongoing membership perks and benefits. I just need you to confirm that you'd like to proceed, and I'll quickly check if this is possible for you. Would you like to go ahead with the order?
Let me see what I can do for you. If I'm able to secure a $500 discount, would you be ready to move forward? I can't promise anything just yet, as I'll need to confirm with my manager first — but I'll do my best to make it happen for you.
Check with manager and, upon approval, close the deal at $4,999.
Today, you can secure the GemLightbox Pro for $3,697 all-in, which would usually have an additional $300 shipping fee and 3.1% credit card fee (around $110) on top and the software comes with no monthly subscription fee, meaning you're saving more than $400 here at the show already.
Last thing I can do is to give you Diamond Status at GemIQ, which normally requires a minimum spend of $20,000 to qualify. You'll receive instantly 50 free GemStudio credits (valued at $300) along with future ongoing membership perks and benefits. I just need you to confirm that you'd like to proceed, and I'll quickly check if this is possible for you. Would you like to go ahead with the order?
GemCam Pro show price: $3,499 (add-on). GemSparkle show price: $449. There is no gun for GemSparkle — use it as a last-resort entry point only; no closing sequence.
Use these responses when prospects raise concerns. Stay confident and bring the conversation back to results and fit.
The GemLightbox may seem a little out of your budget as it is a premium product. That said, it comes with consistent results every time. If you've tried using cheaper solutions, you will know that 100% of the time you get EXACTLY what you pay for.
It may seem a little above your budget right now. However, the benefits far outweigh the cost. The one time your images and videos make you a sale, you would have made your money back already.
The cost of not having a proper photography solution is far greater than the investment you make purchasing the GemLightbox today.
Price aside, do the results work for you?
If you don't mind me asking, what is your budget? → recommend a product and package within the budget.
Are you unsure about the cost, or how it can work for your business, or the results? What in particular are you unsure about?
Is your partner with you right now? I would be more than happy to speak with your partner as well if it helps.
Unlike other lightboxes on the market, the GemLightbox is specifically made for jewelry photography. Other solutions on the market are more general purpose and not necessarily suited for jewelry photography.
The GemLightbox only has one price. It is a 100% working solution, and we don't believe in discounting a working solution.
How are you currently taking images and videos of your jewelry? More and more jewelers are looking for a solution that is both quick and cost efficient when photographing their jewelry.
Wouldn't it be great if anyone in your office could take beautiful jewelry images at any time of the day? The images and videos captured can be directly uploaded online, onto social media, and sent to customers from your smartphone.
Wouldn't it be nice to do your jewelry photography at any time of the day? The GemLightbox has a lighting option called Daylight which mimics the effects of photographing jewelry and gemstones under natural sunlight.
The return policy is 30 days if the product is unopened, and we don't offer returns after the product is opened. We do have a 24-hour, 5-days-a-week support team to ensure you successfully use our product.
To make sure everything goes smoothly, I'd be happy to schedule a session to help you unbox and set up the product as soon as it arrives so we can ensure it works perfectly for your needs.
If the product is faulty, it comes with a 2-year warranty, which includes a free replacement during that period.
Special offers for our existing customers. Offers cannot be stacked — except if they trade in both GemCam & GemLightbox ($1,000 off).
$500 off for GemLightbox Pro to Max trade-in.
$500 off for GemCam to GemCam Pro trade-in.
Diamond Status offer: $5,499 to $3,199 for the GLB Max.
Offers cannot be stacked except if they trade in GemCam & GLB — $1,000 off.
Jewelry Intelligence is a smart technology that we have developed in house which automatically focuses on the entire piece of jewelry that creates the sharpest images and videos. Let me show you how.
Every GemLightbox product comes with a 2-year replacement warranty. If anything goes wrong with your machine within those two years, we replace it — simple as that. The warranty does not cover normal wear and tear or intentional damage.
If your machine happens to break in the third year, we'll replace it at 50% of the original cost. So you're covered well beyond the standard warranty period.
Full warranty details: support.picupmedia.com/warranty-policy →
This is your toolkit for daily follow-ups — shareable links and ready-to-send WhatsApp messages you can copy, personalize, and send to customers.
Official show site, task board, and our pre-scraped exhibitor database.
Quick-reference guides for the booth — feature breakdowns, selling heuristics, and product knowledge.
Share these with customers during demos or in follow-ups. Each link opens a live collection they can browse instantly.
Copy-paste friendly messages for follow-ups. Add the customer's name (XXXX) and send.
Good morning XXXX, by the way I thought you'd be interested in also seeing how the Max works with capturing gemstones since I had a few gemstone dealers come by yesterday after you left.
Good morning XXXX, just thought to quickly send our product sheet as well since another jeweler asked for a copy via WhatsApp after the demo. 🙂
Good morning XXXX, I just received an update that we have very limited stock available. Would you like me to hold one for you, since you seemed very interested yesterday?
Hi XXXX, good morning 🙂 just letting you know I managed to secure a special gift for you when you come back to confirm your order later. Looking forward to speaking soon.
Work as a team. Stay positive. Stay consistent. Consistency over intensity.
Booth 5 FCO2 — HK March 2026